Shaida Tafreshi Prospect Mortgage Loan Officer
California Licensed NMLS #545194
Good Evening Realtors, Loan Officers, and Sales Professionals
Alike:
Have you put any thought.. or started to think about your 2013
Business Plan?
When we think of business planning, most of us either don’t want to
spend the time to think it through, don’t have set goals to work
around in the business planning, and ultimately shy away from the
task of creating a Business Plan.
The main reason, if you ask me …is because most of us
OVERCOMPLICATE the plan!
I wanted to introduce all of you to a Streamline, Template for creating
your 2013 Business Plan (and every year after that)
This systematic Business Plan method is called the
S.M.A.R.T.Business Plan / S.M.A.R.T. Goal
Method.
S.M.A.R.T. is simply an acronym for the various types of goals we
need to consider in our business plan.
First and foremost we need to ensure our plan is SPECIFIC. Then
upon creating goals for ourselves, we need to be mindful that these
goals are to be MEASUREABLE goals.
Next we want to ensure that out goals are ATTAINABLE, and of
course, RELEVANT to our business model. Lastly, that these goals
need to be TIME – BASED Goals.
Lets briefly go over each component:
1. SPECIFIC – an attainable goal should be focused, specific and well defined in its entirety. Focus your energy and mindset on keeping your eyes on the Goal and the Ultimate outcome… not the obstacles that arise along the way.
2. MEASURABLE- Much like sports, we need a scoreboard in order to determine where the opposing teams stand in regards to their goal of winning. It evalualtes how close they were to achieving their goal, where they failed, and what their strengths were. This evaluation process is HUGE in learning from your past business experiences, and consequently flourishing your business.
3. ATTAINABLE- Rather than setting a business plan for the next 5-10 years, set one for the next 6 months to a year. Start your goal setting slow but steady. You want to accomplish your goals at the end of it all… and each goal you accomplish, is another credit and feeling of satisfaction/victory for you. So with that said, strategically set your goals to be attainable. We crawl before we walk, and we walk before we run. Remember to follow the path to your goals via a steady and consistent process.
4. RELEVANT- You need to consider the environment and climate of your business, for your business plan… in whatever field you may be in. This requires minor research and education on your business as a whole and the history of where your business was 10 years ago (operationally) vs. today. How has the climate of your industry changed? You need to be aware of what the current climate of your industry and business is, in order to create a relevant and suitable Business Plan for this upcoming year. It's all about what is relevant to your business model TODAY, and how to leverage that to meet your goals.
5. TIME-BASED- you need to set dates to meet your goals. You cannot just let everything get done by the end of the year. THAT is when procrastination comes into the picture. Have a time frame in mind for your goal accomplishments (even for the small goals)
Use these 5 components in your process of business planning
for 2013, and you will likely come up with a clear, concise,
and achievable business plan for this upcoming year.
As always, please share your thoughts and results on your
business planning endeavor.
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