Being "Soci@l" - Two and A Half Years into the Journey
Way back in June of 2010, I started my rainmaker account here in Active Rain and began my new journey of blogging, networking, learning, and forays into social media.
Near the end of the month I read an online manual named, "Soci@l, Putting it All Together". What I found most interesting were the goals I'd laid out for myself after reading the "book". I found them especially interesting as I tweak my business plan for 2013.
Here's what I'd planned for myself:
1. Identifying my niche in a huge market.
2. Marketing myself thoroughly in my niche so that when a google long tail phrase comes up, so does my information.
3. Creating my audience.
4. Constant interaction with my audience.
5. If necessary, I am going to implement new advertising programs, especially on Facebook.
6. Implementation of a lead conversion plan, so that all the efforts I made in creating my online presence culiminates in NEW BUSINESS
6. Enjoying the journey. Trust me, if I can embrace these things, ANY agent with a will to learn can conquer social networking and marketing. Grab yourself some inspiration from Active Rain members along the way.
So how does that help me in my 2013 plan?
Well, some times you need to know where you've been to know where you're going. Looking back at this blog posting in my first month here on Active Rain was revealing, and helpful.
We need to know if we are busy, or we are productive.
Are we using the right tools?
So, in analyzing those 2010 beginner's goals, I've quickly deduced the following:
I know my niche, and it's getting me leads, calls, referrals, and closings. Check!
Of the 50 people who commented on that June 2012 "Soci@l" blog post, I still regularly communicate with 18%. (networking) Check!
Google Search picks up my keywords, and my AR blog, my website, etc. Check!
Enjoying the journey? Oh yeah - check!
Another good practice - reviewing and revamping goals. Great reminders, always!
I have to say I am way more "Soci@l" than I ever planned or thought I'd be. If you haven't read the book...it's not too late!