Let's Not Get Personal in our Staging to Sell!

Real Estate Broker/Owner with Carlson Properties 325-721-2429 0528582

Staging is Not Decorating. Let's not get personal in staging to sell.

When you decorate a home, it is designed to appeal to the homeowners.  When you sell your home appeal to the buyers.  

Staging is not decorating with  your collections of memorabilia no matter how antique and no matter how valuable.  Personal is personal.  You want the buyer to ooh and ahh over the house and think how fast can I make an offer to buy this house instead of oogling your antique dresser.  As the seller, you don't want an offer to buy a piece of furniture when it is your house for sale! 

Collections include those in cabinets, bookshelves, walls, counters, and entire rooms.  I viewed an open house once where an entire bedroom was lived in by a collection of dolls.  There were simply too many eyes in that room to stay long.  

In the same category as collections are the deer heads and now I know I am stepping on toes big time.  Yet, I have never heard a seller say that the deer head is going to be sold with the house.  

The time to take the deer head and anything else is stuffed is before the open house!  You do intend to sell the house, right?  Okay, I got that out of my system.  Here in West Texas, I see too many heads of animals. 

Let's not get personal, but leave the moo cows out of the house.

Another room where cutesy personal creeps in is in the kitchen where there is a theme.  There are chicken people, there are rooster people and then there are cow people, but what you want when the house is for sale is buyer people! 

Clear the collections when you are preparing to sell your home and think CASH AT CLOSING!





Posted by

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Beverly Carlson,  REALTOR, GRI, ASP, IAHSP, RESA


Carlson Properties           

Abilene, Texas


To See Abilene's Staged Homes, go to www.stagedhomes.com


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Marte Cliff 11/18/2012 03:33 PM
Home Selling
Texas Taylor County Abilene
ASP Stagers in the RAIN
Real Estate Staging Association
staging to sell
staging is not decorating
home staging and collections

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Christine McDaniel
Keller Williams Indy Metro West - Avon, IN
Broker Associate

I wish more sellers would take this advice Beverly!

Nov 18, 2012 01:44 PM #1
Winston Heverly
Winston Realty, Inc. - Atlantis, FL

Oh, so all the rows and shelves of cabbage patch dolls should go? I thought all the folks would think those are adorable right?

Nov 18, 2012 01:52 PM #2
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Something just occurred to me. I've written several posts lately about proofreading, avoiding the use of abbreviations and initials, etc. - all because we don't want anything to detract from the marketing message we're trying to convey.

In your business you're doing the same thing - trying to get people to remove anything that detracts from the "message." In your case, the message being "This is a wonderful house. It's probably perfect for you."

By the way - I agree about the heads. Unless you're selling a hunting lodge and the heads are staying - they gotta go.

Nov 18, 2012 03:29 PM #3
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Christine, sellers need encouragement to get the stuff going.

Winston, yes the cabbage patch dolls are a collection!

Marte,  I like your observation, removing anything that detracts from the "message"

Nov 21, 2012 12:44 AM #4
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Abilene's Staging Realtor
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