Are You Remarkable Enough?
If you were a consumer looking to buy or sell a home in your area, would you be impressed with your website? We don't mean the alternating neon colors (which you may want to rethink) or the beautiful font, we mean the information on your website. Did it answer your common questions and invite you to contact the agent for more clarification?
It is important for today's consumer that they can find most of the information they are looking for online with the option to contact someone. Are You Remarkable Enough to catch that consumer's attention for a few minutes or months and build a relationship that turns into a sale? You need to stand out the the consumer and the search engines if you want a successful business.
During the Internet Marketing Specialist Designation we continuously touch on tips and tools to get you in front of consumers in your area. In the SEO Beyond Your Website class of the Search Series, instructor Chad Hyams stresses that you need to be found on search engines, more specifically Google. Throughout the Search Series of IMSD we discuss the best practices to get you and your website found on the search enginges. But you don't want to spend all that hard work sending them to a site that doesn't show them you are the professional to work with for their real estate needs.
Ask yourself these 5 questions to determine - Are You Remarkable Enough?
- Do people know who you are well enough to search for you?
If not, the Social Series teaches you how to become well known online through social media and the Search Series teaches you how to get your name out there with blogging
- Do they trust you enough to buy something from you?
Because you are selling them the most expensive thing they will EVER purchase. It is your job to establish the trust as the professional.
- Has your website built goodwill through community participation?
How involved are you in the communities you serve? That will show through the community information you provide and experiences in your blogs.
- Is your site remarkable enough to talk about?
This is not layout of your site. We are talking content.
- Do you give people marketable advice that they want to share with others?
The way you feel about the IMSD classes, right?
To hear it from the instructor, watch the short clip below