Are You Remarkable Enough?

Education & Training with Internet Marketing Specialist Designation

Are You Remarkable Enough?

If you were a consumer looking to buy or sell a home in your area, would you be impressed with your website? We don't mean the alternating neon colors (which you may want to rethink) or the beautiful font, we mean the information on your website. Did it answer your common questions and invite you to contact the agent for more clarification? 
Shocked Consumer
It is important for today's consumer that they can find most of the information they are looking for online with the option to contact someone. Are You Remarkable Enough to catch that consumer's attention for a few minutes or months and build a relationship that turns into a sale? You need to stand out the the consumer and the search engines if you want a successful business. 

During the Internet Marketing Specialist Designation we continuously touch on tips and tools to get you in front of consumers in your area. In the SEO Beyond Your Website class of the Search Series, instructor Chad Hyams stresses that you need to be found on search engines, more specifically Google. Throughout the Search Series of IMSD we discuss the best practices to get you and your website found on the search enginges. But you don't want to spend all that hard work sending them to a site that doesn't show them you are the professional to work with for their real estate needs.

Ask yourself these 5 questions to determine - Are You Remarkable Enough?

  1. Do people know who you are well enough to search for you?
    If not, the Social Series teaches you how to become well known online through social media and the Search Series teaches you how to get your name out there with blogging
  2. Do they trust you enough to buy something from you? 
    Because you are selling them the most expensive thing they will EVER purchase. It is your job to establish the trust as the professional.
  3. Has your website built goodwill through community participation?
    How involved are you in the communities you serve? That will show through the community information you provide and experiences in your blogs.
  4. Is your site remarkable enough to talk about? 
    This is not layout of your site. We are talking content.
  5. Do you give people marketable advice that they want to share with others?
    The way you feel about the IMSD classes, right? 

To hear it from the instructor, watch the short clip below


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Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/ - St Thomas, VI
Improving the Quality of Your Life

All important factors to consider. Thanks,

Nov 20, 2012 08:01 AM #1
Tamara Inzunza
RE/MAX Executives - Alexandria, VA
Close-In Alexandria and Arlington Living

Thanks for breaking it down.  The IMSD course is a solid foundation for Realtors and is hands down, worth its weight in gold.

Nov 20, 2012 09:23 AM #2
Scott Fogleman
New Home Team 804-573-9592 - Richmond, VA
New Home Team

5 things everyagentneeds toknow about themselves...

Nov 20, 2012 09:39 AM #3
Joel Weihe
Realty World Alliance - Wichita, KS
Helping you to use your VA home loan benefits

It can be as pretty as can be but they won't come back unless it's useful, right?

Nov 20, 2012 10:20 AM #4
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

YES!! :)  It's nice to be able to answer that way - this is great information for new agents or agents that wonder why they are not busy!  Thanks for sharing.

Nov 20, 2012 11:08 AM #5
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Remarkability come from within for me. :0


Love and light,


Nov 20, 2012 11:28 AM #6
Beth Paterson
Reverse Mortgages SIDAC, LLC, NMLS #1790592 - Saint Paul, MN
CRMP, NMLS #342859

Thanks for sharing the insightful questions.  Always helpful to review and make sure we're providing the message we desire.  Another point I would add is the font size - if it's too small I move on, I don't want to strain my eyes.

Nov 20, 2012 12:10 PM #7
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County
Having obtained the IMSD designation, I do believe that it does give you an edge and teach you how to be more remarkable.
Nov 20, 2012 12:20 PM #8
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Actually, I think that, in their own way, everyone is "remarkable enough."

There always seems to be just "one more thing" that we are told we need to have to be successful.

I guess my question is... when is enough... enough?

Nov 20, 2012 01:07 PM #9
Christina Sanchez Hood
Palo Alto, CA
#SiliconValleyHOODS | Inspired Living

Great questions to ask when thinking about a 2013 business plan.  I agree with Melissa, also being a graduate with an IMSD designation, remarkable is our goal.

Nov 20, 2012 01:08 PM #10
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Laura in #8:  I compliment you for going against the grain of most of the rest of the comments.  Yes... Remarkability DOES come from within.  I think you're remarkable... and I'll bet you don't even have the IMSD designation, do you?  LOL.

Nov 20, 2012 01:10 PM #11
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Based upon these criteria, my site may not be quite as remarkable as I would like.

Nov 20, 2012 01:56 PM #12
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Good question. If you just blend in with the crowd, you'll never get noticed.

Nov 20, 2012 04:21 PM #13
Jon Karlen
Finish Line Realty - Shelbyville & Louisville Ky Real Estate - Shelbyville, KY
Louisville & Shelbyville Kentucky real estate

Great points about the importance of your website.  Its basically your online calling card to prospective customers.  Its very important to give the best first impression that you can.

Nov 20, 2012 04:23 PM #14
Sherry Stapf-Tolisano
Spartan Realty - Barksdale AFB, LA

One comment was "When is enough---enough" my immediate thought is not until you are no longer active in your business. Our world changes so quickly, in order to stay relevant we must know what is going on around us and ensure  our clients know as well! I agree, though it can be exhausting!

Nov 26, 2012 01:50 AM #15
Ninah Hunter
Ridgway Real Estate - Ridgway, CO

We need to constantly be learning in Real Estate, and in any business, for that matter.  I received my IMSD Designation about a year ago, and things have changed quite a bit just since then.  I appreciate very much the new content and updates IMSD give us so that we can keep learning.  They teach not only the "how" but the "why" and give us concrete examples and homework that ensures we implement what we learn.  It truly is great value for those who haven't made the commitment, yet.  Again, it's great for whatever business you are in, even though focus is on real estate.  Keep up the good work, IMSD!

Nov 26, 2012 03:53 AM #16
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Well #1, 2, and 5... for sure!

Nov 26, 2012 05:18 AM #17
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Joel - Yes, pretty is not the only important factor. You have to give the customer something of value or your just a lonely but pretty website.

Beth - You are right, font size is very important but there still needs to be great content within that appropriately large font.

Karen - Unfortunately, this is a constantly changing business. We are here to help you keep up!

Sherry - You took the words right out of our mouth! (well technically fingertips)

Thanks to everyone for reading and commenting! We do love to stir up a little trouble when we can! 

Nov 26, 2012 08:08 AM #18
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have to hope so, but guess that lies in the reader's eyes.     After they meet me, then they know!

Jan 12, 2013 06:27 AM #19
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