Why didn't he know I'm a real estate broker?

Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119

I received an email today from a past client explaining that she gave my name to a guy looking to sell his house.  Then, when she sent his name.  I realized it was the guy I recommended to do her new floors.  That made me think, "Why didn't he know I'm a real estate broker?

His flooring company has worked on a lot of building projects that my electrical contracting company did Forgettingthe electrical work on.  I've seen his work, and I have confidence in the owner's ability to get the job done.  Therefore, I recommend him when opportunity arises, but why didn't he know I am a broker.  I guess the best reason is because I never mentioned it.

Thankfully, an alert past client made up for my lack of self promotion.  That brings me to my point.  None of us can complain about not having work if we don't ask for it.  That doesn't mean you have to be obnoxiously hounding people, but in the process your daily routine you become "business present" which opens doors to talk about your profession.  I did it today with the young stylist cutting my hair.  It's natural.  I do it nearly everyday, but obviously, I missed this one.

Today's event proved the value of doing a good job.  I missed an opportunity, but that's where my past client stepped in.  Doing a good job, helping clients feel valued and appreciated and getting the deal done successfully does endear you to buyers and sellers.  They will take up your cause when they see a need.  So, stay in engaged in your own business promotion, but know that past clients have your back when you're not around.


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Dan McGuire
Coldwell Banker - Shoreham, NY



I always suggest that agents should remember the basics. This is so true, esp. when selling a clients property.

Nov 22, 2012 01:30 AM #40
Donald Reich
Prudential Centennial - New Rochelle, NY

Great post Mike. We have to constantly remind people, our friends, sphere of influence and contacts, of what we do.


Have a happy Turkey!



Nov 22, 2012 01:33 AM #41
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Mike, this is a great reminder to stay in contact with our base. 

Nov 23, 2012 08:22 PM #42
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Oh gee Mike... You need a brick of cards in your truck and start yackking more to your peeps. We all mess up from time to time and also people forget we are agents.

Nov 23, 2012 09:41 PM #43
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Mike, reminds me of our mentor who used to say "you need to be a walking, talking billboard".

Nov 23, 2012 10:52 PM #44
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

Yup, James Bond has no trouble getting work as a "secret agent". Real estate agents? Not so much...

Nov 23, 2012 11:05 PM #45
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

The best business is by referral.  A warm lead is far better than a cold one any day. 

Nov 23, 2012 11:17 PM #46
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

EXCELLENT point! Guess I need to make SURE people know what I do. Thanks for the reminder.

Nov 23, 2012 11:40 PM #47
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Mike, as so many have mentioned, it seems we must find gentle ways to remind those around us about what we do for a living! I believe that those touches work best when they are personal, gentle, and as frequent as possible.

Nov 24, 2012 12:25 AM #48
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

That is why we all need to be vigilent in self promotion.  Everyone we interact with needs to know what we do for a living.

Nov 24, 2012 01:33 AM #49
Alan Grizzle
Chestatee Real Estate - Dahlonega, GA
Full Time Realtor, Lifelong Resident of Dahlonega

You have to let people know what you do to stay in business.

Nov 24, 2012 01:39 AM #50
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

My biggest problem is not promoting myself enough. I'm definately working on changing that.

Nov 24, 2012 03:03 AM #51
Cynthia Larsen
Safe Haven Realty - Cotati, CA
Independent Broker Serving Sonoma County, CA

I forget what my friends do and where they work, it makes sense that they forget too. We just have to constantly remind anyone who will listen!

Nov 24, 2012 04:17 AM #52
Suzi Sandore
RealtyONEGroup - San Diego, CA
North County San Diego Homes

Point taken. And as Cynthia above mentioned, I am also guilty of forgetting what my friends do for a living. Why should I expect them to be any different? We have to be constantly keeping in touch and reminding our SOI what it is we do.  

Nov 24, 2012 05:03 AM #53
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Really nice that your client offered your name, stuff happens like this all the time. Could be that you just never 'had that conversation'.  It's as simple as that.

Nov 24, 2012 08:01 AM #54
Mike Giles
www.OfficeTenantAdvisors.com Boston, MA

Great story and reminder Mike. Spontaneous referrals by past clients are THE BEST. It would be great if that happened every day, but in reality, we have to remember every day to help it happen. Thanks for a good post.

Nov 24, 2012 08:26 AM #55
Rob Renk
Center Street Lending - McKinney, TX
AE | Fast Fix/Flip Loans for Residential Investors

I guess you can never stop marketing yourself.  At least you had a wise client that recommended you.

Nov 25, 2012 12:30 AM #56
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

That is kind of funny.  I want people to know what I do, but at the same time I want people to know "Me" for who I am, so I do not always push it out to people I am getting to know that that is what I do.

Nov 26, 2012 08:51 AM #57
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

I guess we all have to be sure to let people know what we do.

Dec 09, 2012 06:21 AM #58
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I think sometimes we assume that everyone knows what we do - even friends and family, and they don't!  I for one can't remember everything that everyone I know does - so why should I assume they know what I do? -Kasey

Feb 03, 2013 01:00 PM #59
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Mike Cooper

Your Winchester, VA Real Estate Sales Pro
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