SOUTHGATE, MI – Many small businesses realize they need help marketing online but do not understand how to begin, especially with online video marketing. Many of these business owners do not know how to make videos, and they think it is really expensive to make them. The Ultimate Analyst Director of Marketing Chris Wechner will be providing a demonstration of how to create easy videos online for free. Wechner will be giving the talk at the Downriver Grow Your Own Business Workshop, led by Mark Tremper and sponsored by the Downriver Community Federal Credit Union and Bizarre Marketing at the The Guidance Center's "Center for Excellence" at 13111 Allen Road in Southgate, Michigan on Tuesday, December 4, 2012 at 8:30 AM.
Chris Wechner explains, “For the longest time, I thought that it was hard to make videos online, and I thought it would cost a lot of money.”
Video marketing is a terrific way to market a Southeast Michigan business online, but many Metro Detroit business owners do not understand how to make a video. They also think that it costs a lot of money to create videos. However, Chris Wechner will be listing free resources and providing a live demonstration by creating videos in front of the attending audience.
“When you create online videos, you do several things. You stimulate people’s brains to think of you and your brand in a different way than simply having them read things about you. My favorite benefit is that most people are not willing to make videos, and you have less online competition. Google really respects videos and tends to rank them highly,” remarks Chris Wechner.
Video marketing is effective for several reasons. Many people prefer watching a video rather than read. It keeps people on your business’ website for a longer time, which is important for search engines like Google, because it keeps down the bounce rate. Mostly, many videos rank better than other standard websites, because of these first two factors.
Videos can be difficult to create and expensive, but they do not need to be either.
The event costs five dollars ($5) to cover the cost of breakfast. Advance registration is not required, but it is preferred.
Event: Downriver Grow Your Own Business Workshop
Location: The Guidance Center's "Center for Excellence" (building nearest to Allen Road)
Address: 13111 Allen Rd, Southgate, MI 48195
Date: Tuesday, December 4, 2012
Time: 8:30 AM to 10:00 AM
Topic: 3 Easy Ways to Make Free Videos
Speaker: Chris Wechner of The Ultimate Analyst
Cost: $5.00 (to cover the cost of breakfast)
To register for this event in advance, you can visit https://www.downrivercommfcu.com/Events__Workshops_44.html.
About The Ultimate Analyst: The Ultimate Analyst is a Metro Detroit Area online marketing company that is managed by Chris Wechner. Chris Wechner is the author of the Chris Wechner Marketing Ideas Blog (http://ChrisWechnerMarketingIdeas.Blogspot.com), where he shares lessons about marketing and small business development.
The Ultimate Analyst can help with many angles of Search Engine Optimization (SEO) marketing, but the company’s specialties are blog writing, press release writing, and video marketing.
For more information about how The Ultimate Analyst can help more targeted customers find you or your business, you can visit the company’s website at http://TheUltimateAnalyst.com or call (248) 905-1290.