Sellers, Are Your Listing Photos Ho Hum?
I was looking at the photos of several MLS listings that one of my sets of buyers is interested in and found myself saying “ho hum.”
They really were uninteresting (yawn suppressed), and while they weren’t poor quality they just did not create a very positive impression of homes priced at $800,000.
Quite frankly they were sooo booorrriiing.
It didn’t appear that whoever took them put much thought into what they were photographing, or how the photos looked on-line.
They were clearly not professionally done, which is fine (or if they were they overpaid royally), and perhaps might be considered average, but my impression was they were pretty lackluster, both in terms of quality and what they presented about these homes.
It’s hard to believe there wasn’t something more interesting to photograph in these houses, and that the quality could not be improved.
And I have to wonder if the sellers were to see them would they say “Is that really my house?!” And not in a nice way.
The photo here is not of the ho hum variety, do you think?
Sellers, you deserve better than ho hum lackluster photos on line.
And you ought to care about how your homes show in the MLS and elsewhere on the Internet, and take notice, because visual appearance is what grabs most buyers’ attention these days. Sure, some will look past poor photos, or those listings where no, or few, photos exist, but ho hum photos don’t create a good first impression, which may be hard to overcome, especially if buyers just “walk on by.”
Especially if the pricing doesn’t make buyers say “what a great opportunity.”
If your house really ISN’T ho hum, shouldn’t your photos convey that message?
Do you want to risk that your ho hum house photos will chase away buyers?
Are you holding your listing agent accountable for the photos they share on-line, whether taken themselves or by someone else?
Do you see professionalism? Or amateurism?