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Fast Track Marketing Action Plan

Real Estate Agent with Oregon First

Fast Track Marketing Action Plan


The goal of any marketing plan to get your home sold is to get as many qualified buyers into your home as possible. Constantly searching for new methods of exposing your home to potential buyers is critical.  I consider my marketing plan a competitive advantage so I am only gFast Track Marketing Action Planoing to outline a few of the steps here.


Fast Track Marketing Action Plan


  • Setting the initial listing price is critical. Consideration has to be given to the condition of the home, current market conditions, desirability of the neighborhood, what Buyers are looking for in a home, and how your home compares to other homes being sold. A good grasp of the local real estate market is required in order to get the highest dollar in the time frame that you have to get the home sold. Sellers set the price of their home, but Buyers determine the value.


  • Staging the home to maximize your homes attributes and minimize its short comings is very important. Having impressive curb appeal is critical to getting top dollar for your home. Some improvements are more cost effective than others and I can help you prioritize to ones that will help your home sell.


  • Entering your home in the Regional Multiple Listing Service (RMLS) is the single most important thing you can do to sell your home. This alerts other real estate agents that your home is for sale. I would estimate that 85% of all homes sold are because of the RMLS. The next most important thing is to have a for sale sign out front.


  • Over 90% of all Buyers start their home search on the Internet. Having your home listed on the websites that Buyers use is essential. Your listing needs to be showcased with quality photos and descriptive language that motivates a Buyer to act.


My Fast Track Marketing Action Plan requires constant communications between all the parties involved in a sale. I will be in constant communication with you, the Seller, and with the Buyer or the Buyer’s Agent to get this sale completed. There scores of details and paperwork to complete. I have been known to do the work of the Buyer’s Agent to keep a transaction moving forward. I am prepared to do whatever it takes to get your home sold.






Posted by

I can save you money on buying, selling, and owning a home in Tigard Oregon.

Tigard real estate agent

Wayne B. Pruner, GRI, Realtor, Principal Real Estate Broker - Oregon First

Mobile phone: 503-891-0795

email:  waynepruner@oregonfirst.com

website: Tigard Oregon Homes

Licensed in the State of Oregon

Cooper Jacobs
Looking For A Seattle Realtor? COOPERJACOBS.COM - Seattle, WA
Real Estate Brokers - Seattle

Thanks for sharing good ideas and Happy Thanksgiving to you.

Nov 22, 2012 04:20 AM
Jo-Anne Smith
Oakville, ON

Hi Tigard,

You've outlined the crucial steps to getting a property on the market ....great job!

Love your banner, btw.


Nov 22, 2012 07:25 AM
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Wayne: All of them are exceedingly important, with price being #1. If they are all in place, the property should sell fast. If not, there are other problems, but they are with the property, not the marketing.

Nov 23, 2012 10:10 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Tigard, pricing correctly and having the home absolutely ready is the key - you give great advice!

Nov 25, 2012 01:05 AM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Tigard those steps you outlined will certainly put a home on the fast track for selling.

Nov 26, 2012 01:18 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

These are all great points to ponder and implementation is even better!

I wish you the very best in all that you do. Sellers would be smart to hire you; buyers will be glad to have you too!

Nov 27, 2012 01:11 AM
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

Your very first point is where so many real estate agents fall short. They aim too high to get the listing. I firmly believe in pricing for the market the first time. Sure, sometimes we are a little off the target but knowing a home is worth $30K less but taking the listing anyway doesn't do anyone any favors.

Nov 28, 2012 02:34 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Sellers set the price of their home, but Buyers determine the value.

That's so true. Pricing is the single most important factor. I have to agree with everything you've written. This is great information for the seller that really wants to sell. The internet presence is also very important.

Nov 29, 2012 11:14 AM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Great advice for all sellers to know that it does come down to price and condition Wayne...if the condition isn't good it should be priced accordingly..

Nov 29, 2012 09:03 PM
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

Hi Wayne,

If I had to sell a home in Tigard, Oregan I would definitely contact you!  You have a great listing plan that will service their needs.

Nov 29, 2012 10:41 PM
Betsy Schuman Dodek
Washington Fine Properties - Washington DC Area Real Estate - Potomac, MD

Great reminder to sellers that price and condition are the key to a sale in our market.

Jan 04, 2013 09:07 PM