Could you use a tool to gently remind customers that YOU are the one who can help them if they find a property? Despite our best efforts, consumers still search on their own and “accidently” start looking with another agent. Here is how mobile can help.
Mobile devices have changed the way we do everything. Most notably, people are not just browsing the web on their lunch hour – they are repeatedly referring to their mobile devices for information dozens of times throughout the day. What also has changed is that the communication has moved rapidly to be more of a two-way street, combining getting information with communicating and sharing back thoughts, feelings and pictures – and building relationships.
Mobile will soon be the less the exception, more “the rule” and mobile is more collaborative.
At the heart of what makes mobile so special, so revolutionary, is collaboration.
People in different towns, different cities and different countries can share a laugh, play a game, or even see each other, wherever they are.
Mobile gives us communication that’s fast AND intimate. Communication that’s informal and meaningful.
Homes have personality – and it takes a human to interpret and convey this. We now have a tool that lets you communicate and share your interpretations, comments, suggestions on other properties and more… all through the consumer’s mobile device. It’s how people use their device socially. This works for real estate because the relationship between agent and real estate agent becomes less mechanical and more social as the two parties begin to work on a home search together. It’s about sharing ideas based on the personal wants and needs that come up in the many conversations that unfold.
REALTOR.com® mobile apps now include Collaborative Search, a feature that brings a personal touch to electronic interactions by letting agents invite consumers to collaborate with them with a personally branded version of the REALTOR.com® app. This is available for IPhone and IPad now, and Android by end of year.
Here are some of the exciting new features:
- Agents can manage multiple clients from the agent-enabled version of the REALTOR.com® mobile app.
- Consumers can send their agent appointment requests and ask questions about listings.
- Agents will also be able to suggest new listings, and alert their customers about new opportunities through real-time notifications.
- Because every home is different, agents can understand exactly what their customers think by sharing ratings, conversations and notes that get saved as part of a listing’s history.
- Agents can stay on top of what their clients need, anytime, with alerts delivered real-time to their mobile devices – even if the REALTOR.com® app is not open.
Finding a home is much more than finding a 4 bedroom, 3 bath colonial.
It’s finding a place to spend a lazy Sunday drinking lemonade on the porch. It’s watching the kids unroll paper towels down the length of the hall. It’s barbeques with friends in the summer, and listening to raindrops on the roof in the fall.
Finding a home is finding a place to make memories – and the new REALTOR.com® Collaborative Search is going to help agents get a deeper understanding of their clients, and what can turn a house into a home reflective of the personality you as an agent have come to understand.
To learn how REALTOR.com® Mobile Collaborative Search can help you connect with these consumers, and to try this free application visit: realtor.com/collaborate