Your real estate website and website traffic generation activities should work hand in hand for a single goal: continually building your email database with prospective clients. When a prospect visits your website, you usually have just one chance to capture their contact information before they leave and are gone forever.
To do that, your website must be replete with information on your farm areas, obviously focusing on real estate but potentially covering anything to do with these areas. A comprehensive, information rich website, coupled with a Call To Action on every page on your site for a prospect to sign up for your mailing list to receive updates on new and sold listings and new real estate information, are both essential for successfully converting website browsers into members of your prospect database.
I will be sharing more exciting tips on making your Real Estate website work at my Free webinar.