Referrals in the Rain - Why ActiveRain Works
Let's face it, in today's highly crowded virtual space, there are tons of networks and platforms for you to choose from, places where you can invest your hard earned money, and expend precious time/energy, all with the hopes of generating potential leads and capturing more business.
Many times it's difficult to know which online venues are really worth the expense and effort. Most over promise and under deliver. You end up wasting a lot of time chasing highly unqualified leads that rarely result in closed transactions.
And so you ask, what social media engagements offer the biggest bang for your buck? Which ones actually result in added business and money in the bank?
As a licensed professional real estate broker here in Kitsap County WA, one of the best business decisions I ever made was to join and participate here on ActiveRain.
Membership on the ActiveRain Network offers a number of viable revenue-generation streams. But perhaps one of the most obvious is the huge potential to pass and receive referrals.
With over 320,000 members throughout the US and Canada, ActiveRain affords you the opportunity to efficiently connect and foster meaningful relationships with literally hundreds and thousands of like-minded referral partners across the North American continent.
Even though many of us are affiliated with a national or international brokerage, all too many times we are simply referring in the blind. We are entrusting our valued clients to people we really know very little about other than a picture and some designations.
Through consistent involvement on the ActiveRain Network, you become intimately engaged with other members. Relationships are forged through sharing information and commenting on each other's blogs. Many of the most deep and valued friendships I have with others in our industry have been the direct result of my time spent on ActiveRain.
How to Begin Building/Choosing Referrals
While identifying the Top Point Scorer in a respective market as a potential referral partner is a viable first step, balance that with the quality of their blog content. Read a few of their most recent articles. Are they publishing quality, locally-relevant, consumer-centric content? Do they clearly possess a solid understanding of their local market dynamics and conditions?
What does your blog archive look like? Does your writing clearly establish you as the local real estate expert? Do your articles help to convey the 3 P's - Personality, Perspective, and Passion? When people read your posts, do they get a sense of your work ethic and motivations? Based solely on your blog content, would you refer someone to you?
Are they are key market areas where Buyers/Sellers are coming from or moving to? Reach out and connect with ActiveRain members in those areas, and earn the right to become their 'Go-To" referral partner for your market area.
Build a solid archive of 'content-rich' blog articles that are specific to your local niche market, thereby enhancing and increasing your Find-A-Bility factor with consumer clients and potential referral partners.
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Rich Jacobson is a licensed real estate professional with Keller Williams West Sound, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SoundBiteBlog, Crabbing in the Hood, or e-mail: kitsapagent@gmail.com
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