Learn about Google AdWords with IMSD on Tuesday

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Education & Training with Internet Marketing Specialist Designation

Google AdWords for Real EstateWe teach a lot of real estate marketing strategies in IMSD, but one of the topics that has always been one of the toughest ones to tackle has been Pay-Per-Click advertising on Google AdWords.  Writing a blog is reasonably straight forward. Posting a Craigslist ad isn't rocket science. However, our experience has been that there is a lot of psychology and strategy and budget that goes into managing a good PPC campaign.

As part of our Geeky 2.0 initiative, we just finished overhauling our Pay-Per-Click class and think we have finally cracked the code!  The brand new class is being piloted to our IMSD members this Tuesday, December 04.

We Would Like to Invite YOU! This is a freebie on IMSD.

Sign up for a free IMSD Class

So many real estate agents have been vexed by Google Pay-Per-Click Advertising or have no idea how to even get started that we want to extend an invitation out to the ActiveRain community to join us for a free class.  This is one of the core classes in the Internet Marketing Specialist Designation.

 Here is a preview of what we're going to be covering in our Pay-Per-Click Advertising Class:

  • Why pay for leads when I can get them free from Craigslist and Blogging?
  • How do I compete with the big players like Zillow?
  • How much does a click cost? How do I know if it's worth it?
  • What kind of ads will catch the attention of buyers and sellers?
  • Are there bidding strategies I should follow?
  • What are the biggest mistakes agents make when it comes to Google AdWords?

We hope you'll sign up and join us for this free sample of an IMSD class.  This is a real class for our members, not a sales pitch webinar!  The only "catch" is that when you sign up you will start getting IMSD email updates, which you can unsubscribe from at any time.

 Come learn how to use Google AdWords for real estate advertising with IMSD!

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Charita Cadenhead 11/30/2012 05:10 AM
Topic:
ActiveRain Community
Tags:
google adwords ppc payperclick imsd

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Ambassador
759,137
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

I'm an IMSD member and I've listened to the pay-per click class before, but it's well worth the time to sit in on this one too.

Nov 30, 2012 05:08 AM #1
Rainmaker
73,103
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Thanks for not getting upset about us inviting ActiveRainers to this members-only class, Charita!

Nov 30, 2012 05:49 AM #2
Rainmaker
531,351
Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

IMSD ~>* Thank you for the opportunity to see what this is all about. We are extremely interested in finding out if this is too advanced for us.

Nov 30, 2012 06:28 AM #3
Rainmaker
315,272
Christina Sanchez Hood
Palo Alto, CA
#SiliconValleyHOODS | Inspired Living

I happen to be wearing my Geeky 2.0 t-shirt today as I make this comment... JUST DO IT!  My IMSD designation has paid for iteself over and over and over since I received it last year :)

Nov 30, 2012 07:58 AM #4
Rainmaker
73,103
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Christina, make sure you post a picture up on our fan page!

Frank and Karen, don't be scared of PPC being too advanced.  You can run a really simple campaign, there are just a few small settings that you need to know about so you don't get any surprises in your budget.  We'll give you the scoop on Tuesday.

Nov 30, 2012 08:32 AM #5
Rainmaker
1,317,551
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This should be a great class.  I have tried to figure out google pay per click and it is confusing.  I'm looking forward to this class.

Nov 30, 2012 11:58 AM #6
Rainmaker
810,011
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

I am not yet an IMSD.  I am looking forward to the class to learn about pay per click to discover if it would be worthwhile for me.

Nov 30, 2012 01:52 PM #7
Ambassador
2,008,677
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Google Ad Words isn't something I've looked at much though I know some people are very successful with them.

Nov 30, 2012 02:28 PM #8
Rainmaker
495,774
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Just a word of caution: I had a PPC account with google adwords about 5 years ago (when I had my staging business) and I had a problem with someone running up so many clicks that my budget of $250.00 a month was used up in 2 days. No one can tell me that my little ole business got that many clicks and when I checked it out I was told that the clicks were done by someone who was sitting there at adwords, clicking on my PPC account and he was fired!!! I reported them to BBB and got booted off Google for 2 years---they closed my gmail account and in general, made my life miserable for 2 years--I am now back on Gmail--but would never touch PPC again! ( I will see if me telling you all this gets me booted off gmail again!)

Nov 30, 2012 09:33 PM #9
Rainmaker
558,927
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Great insights and inputs from the rainmakers. I will wait for more comments for my perusal. keep them coming please

 

Nov 30, 2012 10:03 PM #10
Rainer
152,957
EMILIA B COOPER, REALTOR® SFR.NCHSE.AHWD
LAROSA REALTY - Orlando, FL
Short Sales, Foreclosure & Bank Owned Real Estate

Thanks for the opportunity, I'm looking forward to this class.

Nov 30, 2012 10:19 PM #11
Rainer
285,121
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

I am signed up for this presentation and looking forward to it.

Dec 01, 2012 12:32 AM #12
Rainmaker
807,364
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

This is one that I would love to sit in on. Will this webinar be recorded?

Dec 01, 2012 12:43 AM #13
Rainer
133,027
Rob Renk
Center Street Lending - McKinney, TX
AE | Fast Fix/Flip Loans for Residential Investors

Sounds like a good call to listen to to learn more about Google adwords.

Dec 01, 2012 01:17 AM #14
Rainmaker
843,357
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

We think the IMSD may be the most worthwile designation and training any agent can take.

Dec 01, 2012 01:47 AM #15
Rainmaker
368,195
Jane & Jeff Daley, PhD
Luxury Valley Homes Scottsdale - Scottsdale, AZ
Scottsdale Real Estate Arizona

It sound like a good class and will give me a chance to see IMSD in action. See you online. Thanks!

Dec 01, 2012 03:15 AM #16
Rainmaker
1,080,900
Gary Frimann, CRS, GRI
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

I'm going to try to attend.  My schedule is starting to gfill up a bit for next week, but I know you guys do a good job and it is always informative.

Dec 01, 2012 04:09 AM #17
Rainmaker
572,282
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

Hi,

Sounds like it would be a great class to sit in on, however the day just doesn't work for me but I will watch and see if it is offered again.

Dec 02, 2012 11:18 AM #18
Rainer
293,425
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

Oops! I missed this one. I will check to see if I can get it online.

Dec 05, 2012 07:51 AM #19
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Rainmaker
73,103

IMSD Designation

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