WHAT IS "SERP"? It's the Secret to Advertising Our Real Estate Services on the NET!!

SERP.  Search Engine Results Position.  What does that mean?

It means that, when a person searches for information on Google, they use certain search phrases.  Does the content of your blog post or web site MATCH the phrases that consumers use to SEARCH GOOGLE???  

IS IT A MATCH?  If your ActiveRain article, especially the TITLE, is a match. . .  Eureka!!  Your post will show up in the consumer's search results on Google.  

Inspired by a great article by Brenda Mullen, Do I "Sound" Funny When I Write-Key Words in Blogging, 

The "Treasure" isn't what you write.  The real "Treasure" is the consumer contact from what you write.

YOU DON'T REALLY HAVE TO SOUND "FUNNY" TO BE AT THE TOP OF THE PAGE ON GOOGLE SERP!!

In fact, about 4-5 years ago, I recall that Google slowly began to give more credit to articles, web sites, etc. that used "natural language".   Google has always discouraged keyword stuffing. 

One thing for sure, Google will recognize "keyword stuffing"  Think you can outsmart mother Google?  Go ahead and try. 

HA!  I've been working keyword phrases into my writings for so long now, it became a writing reflex many years ago.  

From reading many ActiveRain posts, it's clear that many members don't understand that the TITLE of their posts and a few keyword phrases (where, what, who, when) would increase their Google search results, which is, of course, where we are found by consumers.  After all, for whom are we writing the posts??  If you're blogging for business, you're writing for the consumer who is going to find you on Google or a social network site.  I still believe that Google is where search power lies and that's my first consideration.  I know that a consumer "likes" me when they call me for real estate information or help.  

Write a good title FIRST and then get "cute" in the body of the content.

WHAT WOULD THE CONSUMER SEARCH FOR?  It helps to be able to simply put yourself in the mind of a consumer.  What is the consumer searching for??  Use that information in your blog title and THAT will give you good SERP.

GOT A PHOTO OR IMAGE?  A colorful photo or image doesn't hurt either.  Folks will stay a tad longer if the post is pleasing to the eye.  A wall of words is NOT appealing to most readers.  THAT is one thing that separates Google from humans.   Of course, if you have a photo or image in your article, that image or photo will be indexed in Google Images.  Yippee!!!

Web pages benefit from a MATCH of relevant PAGE TITLES and content and meta TITLES and Descriptions.  THAT is a lot easier than many SEO experts would have you believe.  In fact, it's fundamental since Google doesn't really read your web pages.  Google reads the source code and especially the META TAGS. 

IT'S MY JOB!!  Writing an ActiveRain blog post shouldn't be hard work.  For me, it's just a part of my job.  Yes, I blog for business.  Advertising my real estate services in in my job description, my business plan and ON MY DAILY SCHEDULE. 

Of course, folks who read my blog will soon know that I blog because it's fun, a good way to express ideas (who else listens to us???) and . . . .

IT'S MY JOB.

Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988.  Serving home buyers in MD and VA.

 

           

Lenn Harley, Broker, Realtor, Homefinders.com, 800-711-7988

HOMEFINDERS VIDEO 

_______________________________________________________________________________________________________


Want to learn more about Loudoun County, VA? Join Loudoun County, VA on Facebook!