That TV show generated another lead...but not in the way you'd expect

By
Home Builder with The Flooring Girl

sell this houseAs many of you know, a year and half ago, we were featured on the TV show Sell This House.  They found my blog on Active Rain, and ironically, and coincidentally, the home they were working on happened to be a past customer of mine, so our work spoke for itself.

 

The host of the show liked me and loved the concept of The Flooring Girl (I had just launched my website 2 weeks before that).  So, he called me The Flooring Girl everytime I walked into the room and incorporated it into the script.  Unfortunately, unbeknownst to him and me, they cut out all my scenes, but they still featured our work.  I was still able to leverage this idea on my website and w/ my customers, so it was still great, and it was a wonderful experience.

 

charlie sell this houseA few months later, I got a phone call asking "Is this the Flooring Girl?"  It was Charlie and he had a great customer for me.  Well yesterday, it happened again.  I got a call from someone and I asked how he found me.  He said he met a contractor who is on a TV show and he said to look up The Flooring Girl!  So, Charlie (who probably has forgotten my name by now) remembered The Flooring Girl, and this customer in Croton-on-Hudson looked me up on Google and loved my website.  This sounds like a very promising and interesting job with antique wide plank pine in a historic house. I can't wait to meet this customer and so see these unique floors.

 

I think it also goes to show you that being unique and memorable can go a long way.  I'm sure he's lost my biz card (esp since he's a hot shot movie star), but he remembered the concept.  I'm going to go to his facebook page and thank him.

the flooring girl

 

 

 

Comments (80)

Rafi Footerman
Mid Jersey Inspections - Edison, NJ
Home Inspector, Mold Inspector, Radon and More!

That's great!  It also shows the importance of a catchy name or tagline.

Dec 03, 2012 08:56 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Hi Debbie, with a name like "the flooring girl" and google, you may never need business cards again, people will find you from near and far without any advertising as long as you stay at the top of google with your unique name.

Dec 03, 2012 09:19 PM
Shanna Hall
Real Estate Solutions - Kirkwood, MO
I love selling houses!!!St. Louis, MO 314-703-1311

Congrats!  What an awesome "catch phrase"  that is keeping you in people's thoughts!

Dec 03, 2012 10:09 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Debbie,  your marketing is brilliant and the content on your website tells readers that your label and tag line is well deserved!

Dec 03, 2012 10:12 PM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Debbie, we think Active Rain generates leads in a similar way but they do not come back directly through AR.

Dec 03, 2012 10:47 PM
Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

good story, thanks for the post

Dec 03, 2012 11:07 PM
Thomas McCombs
Century 21 HomeStar - Akron, OH

I am glad something good came out of one of those shows.

It is really fun to have something positive like this happen. Keep those good marketing ideas flowing.

Dec 03, 2012 11:13 PM
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

I'm the Dirt Lady, and people all over town introduce me that way. It absolutely helps to have a memorable identy!

Dec 03, 2012 11:22 PM
Ben Yost - 303-587-4297
First Time Home Buyer, Mortgage Rates, Pre-Approval - Denver, CO
FHA, VA, Conventional - Mortgage Loans in De

Good Post!

I can't tell you all of my "memorable names", but they do remember me!

Dec 04, 2012 12:13 AM
Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty

I need a good memorable name to call myself.  I was the "Crazy Lady" at the sporting goods store, but I don't think that would inspire confidence in real estate.

Dec 04, 2012 12:40 AM
EMILIA B COOPER, REALTOR® SFR.NCHSE.AHWD
LAROSA REALTY - Orlando, FL
Short Sales, Foreclosure & Bank Owned Real Estate

Debbie, thanks for sharing your story with us, I save it to share with a friend! Excellent post!

Dec 04, 2012 01:41 AM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Great handle and marketing exposure to boot. Keep on keeping on and best to you for 2013.

Dec 04, 2012 06:17 AM
Suzi Sandore
RealtyONEGroup - San Diego, CA
North County San Diego Homes

That's so cool! Your brand stands out in your industry and I'm sure your business will continue to grow because of it. That, and because you do a fabulous job!

Dec 04, 2012 01:46 PM
Rob Renk
Center Street Lending - McKinney, TX
AE | Fast Fix/Flip Loans for Residential Investors

Too bad that they cut you from the show, but you really left an impression with one of the cast.  I hope he keeps referring customers to the Flooring Girl.

Dec 04, 2012 08:37 PM
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Congrats Deb!  I always knew you were meant for the big time!  :-)  HUGS!

Dec 05, 2012 12:12 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good for you Debbie! I love following your success story.

Dec 05, 2012 03:43 PM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

I haven't seen this show in eons but I used to watch it.  Don't know where it is on our current cable line-up but what happened to Roger Hazard?

Dec 06, 2012 02:32 AM
Helen Bartlett
Refined Interior Staging Solutions - Fairway, KS
Kansas City Home Stager, Home Stylist, Redesigner

Great story and a wonderful testiment to you!  Wishing you continued success!

Dec 06, 2012 10:16 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

That's great.  You kept positive even when you did not get on the show.  It still worked for you.

Dec 07, 2012 01:41 PM
Jairo Arreola #SOLDBYVETERAN
PRG Real Estate - San Jose, CA
VA Home Loan Specialist - SF Bay Area
Catchy name and very user friendly website! Congrats on all your hard work!
Dec 08, 2012 05:42 AM