The short answer to the question are newspaper ads effective for selling a home in Palo Alto is no.
If you need more explanation then I am happy to give it.
According to The National Association of Realtors (who studies these things extensively) only 2% of buyers find the home they buy through newspaper and print ads. My guess is in Palo Alto home sales that percentage is even less because we have such a high percentage of internet savy buyers in this area.
So, why are there so many huge ads for selling Palo Alto homes?
Simple answer, agents are actually advertising themselves more than they are the Palo Alto home they are selling.
That is fine, everyone has a right to promote themselves.
However, if you are selling your Palo Alto home then you should be more concerned about how your home is going to be advertised on the internet than in the local papers. Nationally 36% of buyers find their home on the internet and probably more in Palo Alto.
Open house annoucements are not useless, especially if they show up on the online version of the paper.
Now I am a fan of newspapers and would like to think that they will survive the digital age. But my personal fondness has nothing to do with helping you sell your Palo Alto home.
To get the most exposure for selling your Palo Alto home have the most internet presence possible. That means make sure your agent uses virtual tours, single property websites, listing syndication, blogging, and enhanced listings on the major real estate websites like Realtor.com, Trulia, and Zillow.
So, if you are selling a Palo Alto home, those big, colorful ads with fabulous pictures taken with a wide angle lens will make a great momentum, but that is not what will sell your Palo Alto home, the internet will.
If you have any questions about selling a home in Palo Alto please feel free to contact me.