Birds Eye View (from Eagle Realty)

By
Real Estate Broker/Owner with Eagle Realty

So I tyhink i might title any of my blogs like this and go with teh "series" approach to blogging.  It keep a certain continuity to it and builds some branding in the blog so you know that when this is the title, who it is from and where it is from.

As i searched through outside Real Estate books (and when i say outside real estate books, i mean outside my market area and mainly outside my state...i do this to build a refferal database of realtors outside my market area to hopefully build up business for both of us through client refferal and refferal fees...especially since i believe my company offers some of the best ref. fees in my area to outside companies) i noticed how many realtors do 1 of 2 things:  either do not include there email address somewhere on their add, or have an email address with a domain other than their personal website or their companies website.

This is very surprising and something that should have been cleared up a while ago ("while ago" relative to technology time frames).  The first question is easily answered, you need to put your email address out there.  In todays age peole like the first informal contact before they get to the nitty of talking on the phone or meeting in person.  The typical consumers research time for buying has increased and they are looking for info everywhere they can.  Emial is quick, easy, and "painless", and people want all three.  It also help you capture their info in your computer where you won't lose it and can have it forever.  Building your database.

The 2nd issue is a very common thing, but i think is getting better.  1.  you need (or at least your company) needs a website and probably has one.  Use it!!  Your email address should never promote AOL, COMCAST, HOTMAIL, GMAIL, or any of these if you are a realtor.  They are great domains and i have accounts with a few, but on my business card and in advertisements, my email is Chris@EagleResorts.com .  Your domain should brand you or your comany or both...you can even have all your mail forwarded to one of these free accounts, but use a branding email...just as your website provider.

I think we all know these basic truths, lets just put them into practice...thanks!

CHris Ward

BIC/Owner

http://www.eagleresorts.com

Real Estate Brokerage: Eagle Realty

Comments (2)

Gary Urich
Elliott Costal Living / Better Homes & Garden Real Estate - North Myrtle Beach, SC
North Myrtle Beach Real Estate
Thanks for taking my birds eye line..It is greatly appreciated
Jan 16, 2007 01:44 AM
Debi Braulik
www.roundrealestate.com - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale
Chris- I agree. I am amazed by the number of agents I come across that either do not have an email address on their materials or if they do, it is one any member of the public can get.  I strongly believe you need to brand yourself.  And it all starts with an email address.
Jan 16, 2007 04:02 AM