Free Event Ypsilanti MI: Online Tools to Make Your News Grab Attention

Real Estate Agent with National Real Estate Network, LLC

Ypsilanti, MI – Ypsilanti non-profit organizations and for-profit businesses have many differences between them, but they definitely have one thing in common. All businesses and organizations need and want publicity, and the newspaper is definitely a key source to help draw some of that coveted attention.

Heritage Community Media Lab Ypsilanti MI

However, not everyone knows how to write a press release. Even more daunting, many people do not know how to get things published in the newspaper. Michelle Rogers, managing editor of Heritage Media-West who prints the Ypsilanti Courier and other local newspapers, will be giving tips at the Heritage Community Media Lab, located in SPARK East on Wednesday from 6 p.m. to 8 p.m.

Michelle Rogers of Heritage Media-West will show people ways to contributing content to local newspapers in addition to media websites. She also will share tips on what editors want and how to present news to them. She will also share how to promote online content on social media. This workshop will show how to improve the chance of getting published.

Community Media Lab - SPARK East - Ypsilanti MIShe will discuss new and visually interesting ways to help content stand out among the rest.

  • Flickr for photo slideshows
  • ManyEyes for data visualization elements
  • Scribd to embed documents
  • Animoto for video
  • Capzles for timelines
  • Many other online tools

Event: Community Media Lab Workshop
Date: Wednesday, December 12, 2012
Time: 6:00 PM to 8:00 PM
Topic: Packaging Your Content to Get Published in the Newspaper
Location: SPARK East
Address: 215 W. Michigan Ave, Ypsilanti, MI 48197 (Click HERE for Directions)
Cost: No Charge
Registration: Not Required but Preferred (Register HERE.)


Michelle Rogers leads the Heritage Community Media Lab ( The Community Media Lab is her vision of removing the barriers between the newspaper and the people it serves by providing the public with free training. She wants to publish the best, most relevant local news, and she knows that people are living news every day. Her vision is for people living this news to be able to feel comfortable providing the newspaper with news that should be shared.

The Community Media Lab offers special event workshops addressing different topics throughout the year. Additionally, staffed by members of Heritage Media-West journalists and editors, the Community Media Lab offers free individual instruction to help people learn specific skills, giving hands-on training. They offer help with writing, different software and websites on the Internet, and even handling camera and video recording camcorder equipment.

To reserve a spot at this free workshop, you can visit for more information and to secure a spot.

Michelle Rogers - managing editor of Heritage Media-West - Community Media Lab Ypsilanti MIAbout Michelle Rogers: Michelle Rogers has over twenty (20) years of experience and is managing editor of Heritage Media-West. She oversees editing for the Ypsilanti Courier, the Ann Arbor Journal, and seven other weekly newspapers in Washtenaw County and Wayne County MI. She joined Heritage Newspapers in 1995 when the newspaper chain purchased The Chelsea Standard and The Dexter Leader.

Her journalism career includes awards for feature writing and general news reporting from the Society of Professional Journalists. She also has awards in local news reporting, photography, lifestyles coverage, newspaper design and enterprise feature writing from the Michigan Press Association and column writing from the Suburban Newspapers of America.

In July 2010, Michelle Rogers was named to Journal Register Co.'s ideaLab. She is one of 18 employees selected from among hundreds who applied for the program to experiment with new technology and tools to help the company think differently about what it does and how it does it.



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