Why some Agents Fail selling a Home

By
Real Estate Agent with Keller Williams Realty Phoenix

What can one do to make sure to sell their Phoenix area custom or semi custom home?  Really not much difference from selling a horse property home in Laveen or even selling an older subdivision home in Tempe.  I've found that consistency and having a process is what leads to success.  What really helps is pictures!!!  Have you noticed that some of the most popular sites sites now are picture based.  Take facebook for example, it has grown exponentially and one of the main reasons beyond connection of current, old and new friends is to check out all the photographs.  Same with Pinterest, you can go on the site and see tons of photos.  When looking for a home, most buyers want to see what the home looks like.  For those buyers they want to look at many photos not just one or two, they can't form a real opinion based on just a frontal picture of the home.

When listing a home, I say you must take tons of pictures, the more the better.  Even if the house is in terrible condition, show the pictures so the potential buyers (in this case investors) can see what they are shopping.  If your not getting a lot of pictures to help sell your home, chances are you may just be passed over when buyer and their agents are looking to set appointments for homes to view.

 

 

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Rainer
251,796
Realty Executives NOLA
Realty Executives NOLA - Kim Higgins, Broker/Owner - Greater New Orleans & Northshore Area Rea... - New Orleans, LA
Greater New Orleans & Northshore Area Real Estate

Picures DO help sell houses! I use a professional photographer on ALL of my listings for the best presentation. Not only is having good quality pictures helpful in selling my listings it's also a great LISTING TOOL! I've personally had sellers contact me to list their homes because they said my listings stood out from the rest and that they wanted an agent that would "go the extra step" in marketing their listing. IT WORKS!

Dec 07, 2012 01:47 PM #13
Rainmaker
889,555
Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

I agree that taking more pictures will help a person realize if they really want to go visit the home or not.

Dec 07, 2012 02:16 PM #14
Ambassador
4,300,642
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

David, I'd replace one word from the title....'some' is perhaps understatement, I'd suggest 'many' if not 'most'..

 

Dec 07, 2012 02:30 PM #15
Rainmaker
175,133
Randy Landis
Retired in Samar - Tupelo, MS
Overseas Retirement Consultant

It still amazes me that as far as our industry has come with tecnology, some agents will list homes with only one photo. Could this be describe as a dereliction of duty or voilation of one's fiduciary repsonsibility to a client? I certanily believe so.

Dec 07, 2012 05:41 PM #16
Rainmaker
739,690
Ed & Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Good Morning: This is some good Info for all in the business,  keep up the good work and good luck with your business in 2013, E

Dec 07, 2012 06:10 PM #17
Ambassador
1,368,734
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

Pictures is one of the first keys to marketing....

Dec 07, 2012 06:53 PM #18
Rainmaker
68,607
Lori Williams
Lake Wylie, Charlotte, Gastonia Homes for Sale ABR, CDPE, SFR, ASP, Lori@LoriWilliamsRealty.com - Gastonia, NC
Lake Wylie, Gastonia, SW Charlotte, Homes for Sale
Getting the right photos is important too. I have seen listings with many photos but missing one room,leaves you thinking... What's wrong with that room !?!
Dec 07, 2012 07:24 PM #19
Ambassador
1,990,882
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

The reason pictures are so popular is because of the Internet and people shopping from the comfort of their  own homes. .you are correct, pictures are paramount to marketing.

Dec 07, 2012 07:43 PM #20
Rainmaker
1,379,417
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

David, I agree! People start their search on the Internet and often make their decisions based on photos.

Dec 07, 2012 09:37 PM #21
Ambassador
1,207,409
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I couldn't agree more.  You have to paint an honest and accurate picture of what you are selling.  Great post and congrats on the feature.  

Dec 07, 2012 09:38 PM #22
Rainmaker
2,465,099
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

For the serious buyer, pictures are a weeding tool and a defining point. If I am interested after seeing the pictures, we are approaching a contract rapidly...good post

Dec 07, 2012 10:31 PM #23
Rainmaker
101,176
Rick Phillips
Frankly Realty - Old Town - Alexandria, VA
I care about you and your transaction.

A word is worth a thousand pictures.  I've read countless listings with typos and bad grammar.  These happen in an MLS that only allows a couple of sentences for the description in the first place.  These sentences then get picked up by web portals and put all over the internet.  What bad grammar and typos do is provide an indication about the listing agent.  Some people feel they can take advantage of such an agent.

Like good photos, it's probably worth the extra time to pass the listing around to some colleagues at the office.

Dec 07, 2012 10:44 PM #24
Rainmaker
571,718
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi David,  You're preaching to the choir here !  If there is a similar issue in this area it would be the use by many agents of the cheapie " Point & Shoot " cameras which are fine for outdoor shots but unacceptable for the important indoor shots !

Dec 07, 2012 10:53 PM #25
Rainmaker
192,049
Gregory Bain
Mezzina Real Estate & Insurance - Little Egg Harbor, NJ
For Homes on the Jersey Shore

Well, I've seen many homes sold without a single picture. Something about price and location just seems to bring buyers all day long.

 

BTW - do you have any data that shows similar homes, location, and price that sell quicker with photos?

Dec 07, 2012 11:45 PM #26
Rainer
364,139
Dwight Puntigan
DRP Realty, LLC - Saint Peters, MO
Dwight Puntigan

If there are no pictures or the kitchen, etc there must be issues.  As listing agent if it will help sell the property there will definitely be a picture of it.  I can't describe it, picture it.

Dec 08, 2012 12:42 AM #27
Rainmaker
738,540
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Some buyers don't even look at listings that are not accompanied by photo's. It's very frustrating (and against our MLS rules) when agents post listings WITHOUT even a main photo. They don't deserve to have that listing!

Dec 08, 2012 12:46 AM #28
Rainer
23,864
Steve Laird
Anderson Real Estate Sales - Chico, CA
Steve Sells Chico Real Estate

Lots of Photos definitely helps get the property sold - also I might suggest a good camera to take the photos - It is worth the investment to get good quality photos -

Dec 08, 2012 04:04 AM #29
Rainmaker
1,554,462
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

David, I had to smile at the idea of taking pictures even if the house is in bad condition.  I sold one this summer that was hideous.  I made sure I loaded up the pictures that showed the more horrible side of the house.  I didn't want any buyers coming by who couldn't handle a project.  It sold in 20 minutes after list.  8=)

Dec 08, 2012 06:18 AM #30
Rainer
128,548
John Fauth
Coldwell Banker King Thompson - Grove City, OH
Turning your dreams into an address!

Almost nothing drives me crazier than just one picture or an agent that is even lazier and uses the picture from the county auditors site. All those listings get are a quick look to see if it has the basics my clients are looking for and I move on.

Dec 09, 2012 02:27 AM #31
Rainmaker
1,495,030
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Lots of pictures really work, and now video has almost become a necessity too.  Even pictures of the next door neighbors can be important, as there's no point in trying to avoid it.

Dec 11, 2012 10:59 AM #32
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Rainmaker
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David Alan Baker Laveen & South Phoenix Realtor

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