Real Estate Broker/Owner with J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY License # 49FA1074963

Our team won the award for highest productionI think my street cred as a social media savvy real estate broker is well established. I have embraced the high tech approach since starting my firm and it has certainly served me well. The firm will end the year close to the top 7% of area brokerages by transaction totals for 2012, and we have grown to a solid 34 licensees. I personally have averaged well over 40 closings annually since 2006. 

That said, high tech was never the only arrow in our quiver. I learned the business in 1996, I have always worked expired and FSBO niches, and never let go of the high touch/traditional approach. A few months ago, when my firm was among those approached by the Floyd Wickman organization to offer Floyd's program to our agents, I decided to participate myself to lead by example. I didn't have low expectations, but I didn't expect to learn much new; my impression of Floyd Wickman's material was mostly motivation and basics that I already knew in my sleep. 

How wrong I was. Happily wrong, that is. 

In the 7 sessions, 18 agents from several Westchester companies got schooled in an incredibly impressive system of business building that humbled me in the amount of material I learned, re-learned or allowed myself to get sloppy in over the years. Personally, I did over $4 million in business over the course period in spite of two weeks lost to Hurricane Sandy, and my team of 7 combined for almost $11 million in property listed, sold, or put into contract. We generated over 100 referrals and completed the course with the tools to continue the pace in perpetuity thanks to the vast amount of well organized materials provided. 

Our team won all three categoriesAnd we had a blast. Sheldon Spiegel, our instructor, was an engaging, funny and committed friend over the course, and I look forward to keeping in touch with him. 

I have no interest in debating high tech vs old school business practices; while I respect those who have been able to make money exclusively via Internet efforts, I believe that most agents need both new and old methods to succeed. This had nothing to do with cold calling or the old Sweat Hog system that Floyd sold many years ago. Instead, the emphasis was on referrals, building a "salable book of business," and leveraging every past success into more commerce going forward. It was brilliant. 

I know, respect and in many ways have been emblematic of the social media wave that has taken the industry over the past 5-7 years. I will remain so. I will also continue to utilize Floyd's systems because they flat out work and can be adapted to 2012 real estate as seamlessly as when I entered the industry in 1996. 

I will say this with all humility, and you can count on it so long as I am blessed with continuing good health and the support of my family: Inasmuch as my firm has grown over the past 7 years, because of my participation in Floyd's program this year, our growth will accelerate in both quantity and quality. 

Yes, this blogging, Tweeting, Facebooking, Active Raining, Google+ing guy loves the Floyd Wickman system, and the proof will be in the production. I am a believer, and am happily Wickmanized. 

If they come to your area, do it. Thank me later. 


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Sham Reddy 12/09/2012 08:53 AM
Real Estate Best Practices
Independent Brokerages
Running a Brokerage
Bartender, Make it a Double
floyd wickman

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Michael Bray

I have always been a fan of Floyd Wickman over the past 30 plus years that I can remember.  He has trained/influenced many of the great speaker/trainers that you have heard about.  I had the pleasure of hearing him, once again, at our franchise convention a couple of months ago in Nashville and I purchased his 6 cd set called The 101 Greatest Dialogues.  Timeless!

For those of you who haven't heard of Floyd or can't wait until he comes to your city, REJOICE!  Floyd has embraced technology and holds free webinars that you can sign up for on his website. 

Floyd gives a lot before he asks of you... so try it out.  You may become Wickmanized!

Dec 10, 2012 03:46 AM #31
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

I'd love to revisit Floyd Wickman - I did Sweathogs in 1991 and had my best year in one of the worst years to be in Real Estate.  If he's now embraced technology it must be spectacular.  

Dec 10, 2012 04:07 AM #32
Kerrie La Guardia
ActiveRain, Community Manager - Kirkland, WA
Let it Rain!

Congrats Phil!  I too haven't heard of Floyd but your title was catchy and made me click and learn.  Your street cred is indeed intact!

Dec 10, 2012 04:46 AM #33
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

Sound like you found a really great way to get a big boost.

Dec 10, 2012 06:22 AM #34
Kate Akerly
Halstead Property - Brooklyn, NY
Brooklyn Residential Sales and New Development

Do you know if he does events that he sells tickets to or if all his events are done through private bookings by firms?  After checking out his website I got the impression that it's only the latter.  Thanks!

Dec 10, 2012 07:03 AM #35
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

You can never have too many arrows in your quiver!

Dec 10, 2012 07:07 AM #36
Jon Englund

Have not heard of him yet sounds a bit like By Referral Only with Joe Stumpf (building a business based on referrals and continuing relationships).  Perhaps he was teacher of Joe's?  Or Joe a teacher of his?  Anyone know?

Congratulations on continuing to strive for excellence!

Dec 10, 2012 07:09 AM #37
John DL Arendsen
Crest Backyard Homes "ADU" dealer & Contractor

I guess I'm impressed.

Dec 10, 2012 07:43 AM #38
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Hadn't heard of Floyd Wickman before, but now I'll keep my eyes and ears open - thanks for the tip!

Dec 10, 2012 08:30 AM #39
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Well, I'm going to Google Floyd Wickman and his system, after I hit the submit button.  Thanks for introducing his name to those of us who were clueless.

Dec 10, 2012 12:31 PM #40
Manny Gonzalez
Negotiable Realty LLC - Chicago, IL

Floyd Wickman!..Wow, I took the Wickman courses over twenty years ago!..to this day I still use the techniques that he taught me

Dec 10, 2012 12:41 PM #41
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Phillip, congratulations to you and your team for completing the course and on their successes.

Dec 10, 2012 07:03 PM #42
Rob Renk
Center Street Lending - McKinney, TX
AE | Fast Fix/Flip Loans for Residential Investors

I have never heard of Wickman, I will have to check out his program since you have had such a great experience.

Dec 10, 2012 10:23 PM #43
Tyler Soulliere
Windsor Realtor - Windsor, ON

I too have never heard of Wickman. Will definetely look into his program.

Dec 10, 2012 10:38 PM #44
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY

You are a busy man Phil, with lots of energy! Glad to see you post on AR! 

Dec 11, 2012 01:04 AM #45
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Phil -  you make it sound so easy but I know you worked hard to make those sales and listings.. Congrats!

Dec 11, 2012 03:55 AM #46
Pam Ruckriegel
Louisville Real Estate Pros - 502-435-5524 - Louisville, KY
Negotiating the Best Deal for You!

I'm surprised to hear so many who never heard of him.  Not sure you've been Wickmanized fully until you've been to "Floydfest"!

Dec 12, 2012 07:08 AM #47
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

You sound highly motivated. Don't lose that feeling. Good luck going forward.

Dec 13, 2012 01:17 PM #48
Sheldon Spiegel

WOW!  It's wonderful to see the positive comments about Floyd & the Program and how we change lives positively.  That is one reason why I have been training for Floyd for over 2 decades. Phil, thank you for leading by example.

Dec 14, 2012 04:25 AM #49
Erica Ramus
Erica Ramus - Ramus Realty Group - Pottsville, PA - Pottsville, PA
MRE, Schuylkill County PA Real Estate

Great thoughts Phil! I have read a little about his methods but never took a class. 

Dec 15, 2012 04:18 AM #50
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


J. Philip Faranda

Ask me a question
Spam prevention

Additional Information