Photos Make A Difference-Then And Now
While I've been actively involved in real estate for many years I didn't start using a photo of myself until the last 7 years or so. I never felt the need or desire to plaster this mug all over the area and subject perfectly happy, well adjusted people to that. However, I caved and sought a professional photographer and after this first photo appeared on my business cards and yard signs along with several television appearances promoting my office and listings in my market a funny thing started happening...people started recognizing me on the street! In grocery lines, at the mall, restaurants, even on airplanes people recognized me....and they didn't go running or screaming in the opposite direction either...how cool is that?
Anyway, this first photo was taken around 2005 and I've felt for a while that it had been too long since updating it. There are more than a few agents that I know who are using photos from what looks to be 20-30 years ago and I've always thought to myself that I wasn't going to be one of them...I want the public to recognize me by current photos on my business card or signage...not wonder who I am now because all they have to go by is a "High School" photo.
Comments about the first photo have been positive indicating a professional appearance...nothing flashy or over the top, just a nice photo. It became easier to just leave it and not concern myself with updating it, but there was always that voice in the back of my head that said; "ya big dummy...you don't look like that anymore!", it's amazing what a few short years in real estate will do to you. What topped it off for me was when an ActiveRain Member who I had not yet met, but talked to on the phone regularly said to me; "I want whatever is in your drinking water", when he asked my age.
Sooooooo, a new photo was in the works and this time it wasn't a professional photo, maybe it should have been, but I think the new photo to the left shows me as more approachable, more natural, just a little more casual and more importantly...recognizable!! Besides this is Alabama where the temperature has been known to climb to nearly 400 degrees in the shade...so who wears suits? Okay, maybe I exaggerate...but not by much!
The photo to the right is about two years newer yet, the most recent and used on other websites. It took me a while to let go of the past, but I'm glad I did...now I don't have to wonder if I'm recognized by my photo or suffer the indignation of a customer or colleague's private thoughts of "poor Nick, someone needs to tell him High School let out a long time ago!
If you need a knowledgeable real estate professional in Madison or Huntsville Alabama area, why don't you let me Google that for you! I also know outstanding agents in all states and Canada should you need help relocating to a new area.