How to Survive Any Real Estate Market

Real Estate Broker/Owner with Nikki Aguirre - Broker 01731793

We have been in the business for 5 years, and got in at the tail end of the huge surge of the market. By the time we built out our client base, we hit the 2005 stall, and then the downturn of the market. We were first a little apprehensive about staying in Real Estate. Especially, as we saw a lot of the more experienced agents looking to take 8-5 jobs to make ends meet. My wife an I have struggled to make ends meet for a while until everything kind of came together from all different areas of experience.

Both my wife and I studied martial arts and grew up in the generation with Bruce Lee as the martial arts icon. The one thing that hit home during this time was his statement " Be like water. Water can fit into any container" This reminded me that instead of fearing and fighting the market that we should see how we could fit into it.

I also remember a graduate marketing course. The professor asked us if we had a product, then who should we try to sell it to. Answers came abound - Manufacturers, Retailers, name it and it was thrown out. He stopped us after 5 minutes of everyone campaigning for their suggestion. He said something so simple it blew us away - "Do not waste your time trying to sell to everyone - you sell to the people who are buying your product". This came at a great time for us  since we were spending $1000 a month in mailers. We were spending 4 hours a day door-knocking....all pretty much wasted. We then stopped to asked the question- "Who is buying right now, and how can we simply just target them?" This cut our budget down to $200 a month, no door knocking, and no outbound calls.

The last piece came from my studies in Investing in the stock market. I took some classes on how to make money in any market. They taught us is that if we could identify the direction of the market, Up-down-sideways - that we could make money in the market. They also taught us that money is made faster in a DOWN market...think about this - Prices rise slower than they fall. So if we can see prices dropping - how can we capitalize on that to make money faster.

 We continually look at the market to see if their is a change of direction. For example, what is happening right now. We have a historical number of foreclosures on the market. Banks are giving out deals all day long. So simply we need to focus on those buyers that are looking for deals!! Isn't that everyone???? Who does not want a deal.

Here is another thought: Where are all these people going to live who have lost their home. These are not bad people - they simply were not educated properly on the loan that they were getting. So while the could afford to make a $2000/monthly payment, when it adjusted it they simply could not afford $3500. So what if we could find those buyers who were capable of buying right now, and advised them to buy Income properties. To buy units or SFRs at a discount and provide housing for these unfortunate displaced homewonwers. We know the affected credit will limit their ability to rent. Making a $2000 payment is not out of reach for them.....could we then provide a SOLUTION that work for everyone- and for doing so - we are able to increase our income.

These are some ways that we have been able to survive this market. Like we said before, the way to make it through it to adapt quickly to the market, and identify who is buying or selling - so you can make your advertising efforts payoff!! Good luck everyone - may this be a prosperous year for all of us!!

Team Aguirre

Comments (7)

Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX
Sage advice. Bruce was my idol studying martial arts in the seventies.
Jan 27, 2008 04:15 AM
Ray Wilburn
Keller Williams Realty - Everett, WA
Nicely put!  I have the same philosophy, no matter what is happening in the market someone is always making tons of money...might as well be me!  Listen, and you can adapt.
Jan 27, 2008 04:15 AM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
Thanks for an excellentanalysis of adapting to the market.  Sounds like you both are into the foreclosures, etc.
Jan 27, 2008 04:48 AM
Keith Elliott Jr
KEIRE Realty Group - Manassas, VA
Principal Broker/Owner

Hi Alex & Nikki,

Welcome to Active Rain and congrats on your first post! The opportunities to learn and network are incredible here. Best of luck to ya both!


Jan 27, 2008 12:30 PM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876
Hi Alex and Nikki,

I see this is your first post on Active Rain.  Congratulations!!  I just wanted to welcome you to a fantastic Real Estate Industry Network!  Welcome aboard, I hope you'll continue to Blog, and invite others.  

Below are some useful Blogs and Groups you may want to visit right away:
You can also use the “search” feature to find almost anything on Active Rain.

Welcome Active Rain New Members

New Members - Getting Started and Active Rain Bloggers - Startup Kit

Before You Write Your First POST!!! and 5 Principles to Creating an Effective Post
7 Mistakes to Avoid on Active Rain

Your Active Rain Settings, Profile and SEO tools.

How To Use Your "My Settings" Page

Active Rain Settings & SEO Benefits

Active Rain Blogs - Finding What You Need

Your Active Rain Profile - Your Masterpiece

Looking for Information or Help with Something?
Your Active Rain Community Resource Guide

The closest thing you will find to an “Owner’s Manual” on Active rain.
Blogging 101 – From the Best Resources on Active rain and
Active Rain Owner's Manual

Do You Want To Be The Featured Agent In Your Area?
Points Breakdown



Active Rain New Members Group - A MUST JOIN IF YOU ARE NEW!
It's A to Z for New Members!

Want Free Exposure with your Listings?
Post Your Listings on Active Rain

You can join any groups you have an interest in, or would like to learn more about. 
Target Marketing, Real Estate Technology, or you can search All Groups, there
are over 2000 to choose from.

I hope you'll find these to be useful tools in helping you get started here.  You will meet many wonderful people here.

Again, welcome to Active Rain, the best place to start your Blog!

Good Luck to you and your business!
<!--[if !supportLineBreakNewLine]-->

Jan 27, 2008 05:59 PM
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta

HI Alex & Nikki - Welcome to AR, congrat's on your first post and for adding me as an AR Associate.

I looking forward to working with you and helping you with any of your listings.




Jan 28, 2008 02:07 AM
Rick Sergison
EXP Realty of Canada Inc., Brokerage - Pickering, ON
Durham Region Real Estate Blog
I just stopped by to welcome you to Active Rain. I hope that you find it a great benefit to your business and that you see the value that I have also found here.
Jan 29, 2008 08:12 AM