Why Floor Time Is Bad for The Agent
Ask any listing agent, "Who is the most logical agent in this office to handle calls about your listing?" and the answer is always the same: "I am."
And yet so many "traditional" real estate companies continue to operate with floor duty where agents respond to calls on other agents' listings.
Not only does it poorly serve the client (see Part One: "Why Floor Time is Bad for the Client"), most company floor time policies don't serve the agent very well either.
Think about it:
- You work hard to acquire a listing, shouldn't you directly benefit from that hard work?
- Why would you want another agent to be the beneficiary of your lead generation?
- When the office phone rings because of one of your listings, shouldn't you be getting the call?
- Do you think your production might be higher if all calls on your listings were forwarded to you?
At Resources Real Estate we don't have floor duty. And we believe in rewarding agents for a job well done.
One of the most important ways we do that is to direct call-ins on available properties to the listing agent. That agent gets a direct benefit for their listing efforts: buyers. It helps that agent sell more and it frequently helps get the listing sold faster. (It also prevents those embarrassing calls when an agent on floor duty can't answer any questions regarding the company's own listings.)
One agent I know (me, before I became a partner) closed five sides from one listing: the seller, the buyer and three other buyers who bought something within a short period of time. Every listing is of value.
Who doesn't benefit? The agents whose "strategic" planning is nothing more than passively waiting for a seller or buyer to be given to them. (Hey, we have leads too, we just don't believe in taking them away from the one who's got the active listing that's generating them.)
Curious about a different way to do real estate? Contact Thomas McCormack, Managing Partner-Broker at Resources Real Estate. 112 E River Rd, Rumson, NJ 07760, 36 Beach Rd, Monmouth Beach, NJ 07750, 4A W Front St, Red Bank, NJ 07701. 732-212-0440. www.ResourcesRealEstate.com. firstname.lastname@example.org