"The dog that trots about finds a bone." (Golda Meir)
Selling real estate is a craft - one that many of us work at quite a bit.
How do we perfect our craft?
Just like learning to multiply or ride a bike, being a good real estate salesperson requires learning the skills and then practicing them until mastery.
Not only do many realtors attend continuing education courses, we practice scenarios and role play, learn scripts, and hone negotiating skills. We study listings and tour the inventory on a weekly basis. We read books about salesmanship and study contracts so that we understand all of the finer points.
Does it do any good to perfect our craft?
But no matter how great you are at selling or how well you know the inventory, you still have to actually get the contracts. But spending all day improving your craft won't get you any sales.
The only way to get sales is to get face to face with clients or the people who can bring you clients. No matter how great your salesmanship skills are, they're useless if you're not out prospecting and networking.
Get out there today and use your skills. :)
For more information on Networking:
Cocktail parties and real estate
For more information on Prospecting:
Keep your Wood Pile fully stocked
Prospecting is like raking leaves.....
4 Easy Steps to a Great Elevator Speech
This post is an entry in the Out With The Old, In With The New contest on Active Rain. The original post was written on 6/28/2012 and can be seen here.
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