Update on post about keyword rich URLs - Great SEO!

By
Services for Real Estate Pros with NeNet

 

Hi Everyone,

I hope you are all doing well and prospering both personally, and in your business efforts.

I had done a post sometime back on "Keyword Rich Domains", and had taken some considerable heat for my opinions on the matter. I also know that Lenn Harley had done some posting on the matter also and came under some scrutiny. At the time of my post back in August, I had purchased a few keyword rich domains, and also had created some VIRTUAL domains with proper keywords to "TAG" onto my domains. I had said to everyone that these sites would "fly", but had no proof at the time of the concept that I was sharing..

Take a CLOSE look at the following picture. It will help you understand what I am about to share. I use target shooting as a comparison to SEO alot because it is what I know.. A target at 1000 yards is a pinpoint on the reticle of a scope. Keywords are the same. Very pinpoint, exact, precise. When your keywords are contained in your domain and in your virtuals, you have ZEROED in on your target (precise searches). These generally produce very effective long tail searches, and you will be at the top of the results for them (as long as you don't break any of the other rules).

Targeted Keywords in both Domain and Virtuals

 

 

I had shared with you how I own the domain name HomeSalesOnline.Net and how I had planned to create some virtuals
to prove a point on keyword rich domains, and adding keywords as virtuals. I took some considerable heat from some people who strongly opposed this technique. I also know that Lenn Harley had posted on the same topic at some time because she commented on my post in a favorable way. OK... Here are the results for those of you who might be considering employing this technique in your SEO strategy. If you take the time to seriously look at the results, and please go out and verify my statements in the search engines, you will be AMAZED at how easy this technique can get you top rankings.

Take a good look at the chart below, and substitute your Virtuals, Domains, and Keywords accordingly!

 Virtual Host Domain Name  Search Term  Google   Yahoo  Bing  
 california  homesalesonline.net  california home sales online     1  1
 california  homesalesonline.net  california home sales    2  6
 www  homesalesonline.net  home sales online  3  1  1
 www  omahaautoclassifieds.com  omaha auto classifieds  1  1  1
 www  siouxplating.com  sioux plating  1  1  1
 seo  mastersint.com  seo masters  14  2  2
           
           
           

Here are my conclusions.. Google does not weigh the virtual domain as strongly as Yahoo and Bing, but there is a major
benefit to using them. Here is the strategy I have employed, and it is working..

My use of virtual domains has helped my primary (WWW) of my domains to get better rank in Google even though the
virtualized keywords are not showing up in Google.. Here is what I bet on, and came out a winner on.. By using the virtuals the way I have, my domains went almost immediately to the top in Yahoo and Bing... This has caused more people to hit my sites. Even though Yahoo and Bing do not command the huge search volumes that Google has, my bounce rate on the sites has gone down because of all the "virtualized" traffic I get from Yahoo and Bing, (plus some sales here and there), but the hidden benefit to it is that since my bounce rate went down, google is favorably looking at my domains because they don't see virtuals as separate domains, therefore all my virtuals for a given domain add into the equation for bounce, thus moving my primary (WWW) up in the serps.. 

Just because the VIRTUAL keywords do not rise to the top in Google, they will cause the domain as a whole to do more favorably, and there is a nice bonus of getting the occasional sale from Yahoo and Bing.. I do not want all my eggs in one basket anyway. I personally believe Bing is poised to start taking market share from Google.

Also when a site shows up for it's primary keyword rich domain/virtual, other keywords quickly follow. 
My Mastersint.Com domain immediately showed up for the search "masters int" which is insignificant, but since day before yesterday when I posted about it's recovery, it is now showing up #1 for multiple other keyword searches to include "quality panda recovery" "quality panda seo", and a few more. My hits have gone on this one site from ZERO to now about 250 per day. That equates to increased business. I have another site that went this week from ZERO hits per MONTH to 150 hits per day almost overnight.

Bottom line here, Virtual Domains, and Keyword Rich Domain Names WORK, and they are a quick way to get 
your business back in business after a penalty.

Have a great day, and heres to seeing you at the TOP!

Great SEO 

Comments (43)

Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Hi Maureen, thanks for coming by and commenting.. Yes, virtual/host is the technical term.. Subdomains are what they are commonly referred to.. Have a great weekend!

Dec 15, 2012 06:34 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Lawrence, Thanks for commenting... Yes, the good is that they are easy to implement, the bad is that you have more content to manage.. It's a trade off for the extra business. Have a great weekend.

Dec 15, 2012 06:35 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Hi Lyn, Thanks for commenting... Well, the benefit is a faster ride to the top. Virtuals produce "exact keyword url's" which produce high ranking for those keywords. There is also the benefit that virtuals rise very fast in Yahoo and Bing which will produce more business for you. It is a LOT of bang for ZERO bucks... There is the benefit.

Dec 15, 2012 06:39 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Hi Maureen (Bray), Thanks for coming by and commenting. Well the benefit is double/tripple/(exponential) exposure depending on how many virtuals you setup. They produce exact keyword matches..

Here is a GREAT example... If you go to Google and do a search for "Apple ID" (without the quotes), the number 1 result
is APPLEID.APPLE.COM 

Apple created that virtual so that when people searched for Apple ID, the appleid.apple.com would be first shown. It is a great way to rank a specific term, etc..

Here is an example for you Maureen, 

Lets say you created a virtual called "luxurybath" and set it up within your DNS zones. 

The site would have exact keyword URL search of "Luxury Bathroom Solutions" because your domain is "roomsolutions.com" 

More practical might be creating a virtual called "interiordesign" that with your domain would produce the following keyword searches..

Interior Design (50% Keyword Match) with millions of monthly searches
Interior Design Solutions (75% Keyword Match)  with thousands of monthly searches
Interior Design Rooms (76% Keyword Match) with marginal searches..

What would those extra website visitors do for your business..
Keep in mind that you would have to create (UNIQUE CONTENT) sites on all of the virtuals which can be a pain
to do, but think of it this way.. How many hits do you think I see from Yahoo and Bing alone for the search
term "California Home Sales" which I am high positioned for simply because of the virtual I created.
I have considered renting that virtual to a California based realtor... 

Hope that helps.. 

Have a great weekend, and holidays!

Dec 15, 2012 07:00 AM
Thomas McCombs
Century 21 HomeStar - Akron, OH

Is there no end to the stuff we have to learn about? 

I am going to have to find time to investigate this further. Thanks for the heads up.

Dec 15, 2012 07:23 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Joe,

This is really slick, but way above my head. Knowing about it is better than not knowing about it through, so thanks for sharing.

Dec 15, 2012 08:39 AM
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

Good information.  You can never learn too much about SEO.  Constantly a moving target.

Dec 15, 2012 09:12 AM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Still very confusing, yet, I'm apparently not the only one in the AR community. Are you recommending that in addition to your main website, you secure more actual (virtual) websites to use as a comprehensive SEO strategy to secure top rankings? What's the opportunity cost and would that investment have a profitable return on investment?

Dec 15, 2012 05:33 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

SEO is complicated but gets easier as you do it daily. Think of it as making more money from more listings, more property sales. If it was easy as pie, everyone in the real estate herd would be in the same boat. Rowing to the say eeee ohhhhh oooohhhhhh. Don't be in that herd, boat.

Dec 15, 2012 09:22 PM
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

OH, now I see, you are talking about subdomains and how subdomains can make a general keyword phrase domain name hyper-local. Now that makes sense.

Dec 16, 2012 02:04 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Hi Thomas, Thanks for coming by and commenting.. No, there is no end to it because once we figure one thing out, they add to the equation. They (google) does not want you to rank organically. That would hurt "ADWORDS" sales...

Have a great day!

Dec 16, 2012 06:21 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Hi Dörte, thanks for commenting! and stopping by! Yes, it is a lot to learn, but beats getting blindsided..

Have a great day!

Dec 16, 2012 06:26 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Hi Rob, thanks for commenting... Yes, ever changing... I just wish the "change" was for the better.. Have a great day! 

Dec 16, 2012 06:28 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Kimo,

Thanks for coming by and commenting.. 
Well, I took a peek at your site, and here are my thoughts..

Your site "www.wikiwikirealty.com" is a redirect to http://www.number1agent.biz/1297 which will not index well in the search engines because of the way it is written. I would not recommend any approach to subdomains/virtuals before having your primary site working correctly. 

It violates google Panda "best practices", and violates the google parameter for "user experience"..

I would recommend you take a new domain (any domain) and point it to a simple html (or cms) website with the proper words to allow the index to find you. Also, your primary domain (wikiwikirealty.com) is somewhat terrible in that you are competing for serps with every wikipedia site that has the word realty in it (there are MILLIONS).. I believe this is a bad
foundation for you to be building on. I understand the name of your company is wikiwikirealty, but having that as a domain name is not serving you well..

Just my thoughts.. Have a great weekend! 

Dec 16, 2012 06:43 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Andrew, thanks for coming by and commenting!.. Yes, I tend to find myself alone in the boat and rowing against the current... Problem that I have found is that generally if you drift with the current, you will soon find yourself going over a waterfall. 

Dec 16, 2012 06:47 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Hi Elva, Thanks for visiting and commenting! Well, the subdomains are not only for hyper-local... They are really designed to produce "long tail keyword" search results...

Have a great day!

Dec 16, 2012 06:50 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

That is interesting  stuff, Joe.  I often wonder if I should set up a bunch of vitual doman names.  I will take a look at it.

Dec 16, 2012 08:35 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Joe, very good post and examples really help us understand your point.

Dec 16, 2012 07:06 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

The only thing I can say to this is - How about a link to the original post?

Dec 27, 2012 03:40 AM
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

Not sure how I ended up on this page, reading this post but I'm so glad I did. Thanks for the great info Joe.

Jan 25, 2013 07:16 AM