Focusing on Your Business Twitter Account
Some of my co-workers expressed a desire to implement Twitter into next year’s business plan and weren’t sure just how to go about it.
Keeping it real simple, I thought I’d share a little starter, based on my own, albeit small, experience using Twitter as a tool. This isn’t so much about the mechanics and operation of Twitter, but more about the information shared on Twitter.
First of all, I feel there are two focuses. What you can get OUT of Twitter…and what’s possibly best to put INTO Twitter.
So…first follow the directions and create your Twitter profile.
For our area of the Greater Tucson Metropolis, I then recommend searching for local items of interest, i.e. #Tucson, #Marana, #Oro Valley, #Dove Mountain, etc. You can even try larger phrases such as #TucsonRealEstate, etc. This is a great way to find local tweeters and businesses to “follow”. You’re going to get folks who “follow” you as well and when they do, you can go to their tweets and see if what they are talking about pertains to your focus as well.”
You can also use the search bar in the same way, using keywords to keep to the subjects you are interested in.
Following local businesses and fellow professionals who tweet can bring you a myriad of quick information right at your fingertips. More than the status update of, “Good night everyone, I’m going to sleep now…” are local services, information, events, and items of interest that you can learn about instantaneously. I find a great deal of blog fodder within Twitter.
Secondly…what should YOU put into Twitter? Well…share what you are interested in or pertains to your profession. I personally don’t recommend auto-tweeting, but some set that up. You can tweet the link to the newest video of your listing, an open house, a great photo…and you can become a community advocate, sharing your passion for your area. You can re-tweet items that someone else tweeted that are very important. That makes them feel good, AND shares information to your followers as well. Often, you’ll find that if you re-tweet, it’s contagious and your items will be re-tweeted as well. Keep variety within your tweets and the followers will come. As your followers stack up, learn how to create lists and educate yourself on the Twitter fundamentals. I like to think of Twitter like a large wheel with our tweets in the middle...out they go to our networking partners, and if we engage them, our tweets get picked up and passed on, and so forth.
Other ideas for tweeting include a favorite quote, a great book (with a link to Amazon) something you blogged, ask questions, share a video. You can go to websites such as bitly or tinyurl to shorten your online link characters.
Blogging as I do on Active Rain, you’ll find a wealth of articles within this site to learn more about the mechanics. More than numbers of followers, or people you follow, is keeping to your focus, and networking. Reciprocity is king…content is queen…interaction essential.