Focusing on Your Business Twitter Account

Real Estate Agent with Long Realty - Dove Mountain, Marana AZ BR564219000

Focusing on Your Business Twitter Account

Some of my co-workers expressed a desire to implement Twitter into next year’s business plan and weren’t sure just how to go about it.

Keeping it real simple, I thought I’d share a little starter, based on my own, albeit small, experience using Twitter as a tool. This isn’t so much about the mechanics and operation of Twitter, but more about the information shared on Twitter.

Focusing on Your Business Twitter AccountFirst of all, I feel there are two focuses.  What you can get OUT of Twitter…and what’s possibly best to put INTO Twitter.

So…first follow the directions and create your Twitter profile.

For our area of the Greater Tucson Metropolis, I then recommend searching for local items of interest, i.e. #Tucson, #Marana, #Oro Valley, #Dove Mountain, etc.   You can even try larger phrases such as #TucsonRealEstate, etc.  This is a great way to find local tweeters and businesses to “follow”.  You’re going to get folks who “follow” you as well and when they do, you can go to their tweets and see if what they are talking about pertains to your focus as well.”

You can also use the search bar in the same way, using keywords to keep to the subjects you are interested in.

Following local businesses and fellow professionals who tweet can bring you a myriad of quick information right at your fingertips.  More than the status update of, “Good night everyone, I’m going to sleep now…” are local services, information, events, and items of interest that you can learn about instantaneously.  I find a great deal of blog fodder within Twitter.

Secondly…what should YOU put into Twitter?  Well…share what you are interested in or pertains to your profession.  I personally don’t recommend auto-tweeting, but some set that up.  You can tweet the link to the newest video of your listing, an open house, a great photo…and you can become a community advocate, sharing your passion for your area.  You can re-tweet items that someone else tweeted that are very important.  That makes them feel good, AND shares information to your followers as well.  Often, you’ll find that if you re-tweet, it’s contagious and your items will be re-tweeted as well.  Keep variety within your tweets and the followers will come.  As your followers stack up, learn how to create lists and educate yourself on the Twitter fundamentals.  I like to think of Twitter like a large wheel with our tweets in the middle...out they go to our networking partners, and if we engage them, our tweets get picked up and passed on, and so forth.

Focusing on Your Business Twitter Account

Other ideas for tweeting include a favorite quote, a great book (with a link to Amazon) something you blogged, ask questions, share a video.  You can go to websites such as bitly or tinyurl to shorten your online link characters.

Blogging as I do on Active Rain, you’ll find a wealth of articles within this site to learn more about the mechanics.  More than numbers of followers, or people you follow, is keeping to your focus, and networking.  Reciprocity is king…content is queen…interaction essential.

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If I can assist you in your home buying or selling in Marana, Tucson, Oro Valley, or Vail, please don't hesitate to call me!  Email at

Cara Marcelle Mancuso, Long Realty,


Regarding the material posted in my blog postings, these are my personal opinions and not those of Long Realty Company. 

All listing information is deemed reliable but not guaranteed and should be independently verified through personal inspection by appropriate professionals. Listings displayed on this website may be subject to prior sale or removal from sale; availability of any listing should always be independently verified.

Listing information is provided for consumer personal, non-commercial use, solely to identify potential properties for potential purchase; all other use is strictly prohibited and may violate relevant federal and state law.

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Kathy Stoltman
Rockwood Realty - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

Hi Cara, I just can't wrap my head around the Twitter thing.  I have an account, but do not use it much, perhaps in time I will embrace, you do have great points for using it.

Dec 12, 2012 05:30 AM #1
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Haven't generated any leads from Twitter yet, but still continue to post to keep a strong online presence.  

Dec 12, 2012 06:03 AM #2
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Thanks for making this post, Cara.

I am an active blogger on Active Rain but have not yet harnesed the power of social networking. I have more work to do and I am not yet convinced of the power of facebook and twitter.

Dec 12, 2012 06:09 AM #3
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Cara-I appreciate you ideas regarding Twitter. I read as much as I can about it, but find myself coming up short on ways to implement a plan. This is helpful.

Dec 12, 2012 09:17 PM #4
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Cara Marcelle Mancuso

Call a Marana neighbor, I'm THERE! LONG REALTY
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