Why Agents Rarely Rank in Google - State of the Real Estate SERPs

Services for Real Estate Pros with Real Geeks / American Dream Realty Hawaii

Have you noticed it is getting harder to rank on Google for [Area] real estate or [Area] homes for sale? The big portals are dominating the SERPs (search engine results pages) for most cities across the country.  This infographic below is the 1st of a 3 part series that will show you statistics of The State of the Real Estate SERPs as they are now and how local real estate agents are actually helping them beat you in the SERPs. The series will also go into how you can take control and start competing with them.

The more agents that become aware of these practices and how to combat them the sooner we will be able to start competing with them again. If you care about getting better rankings, it would be good to share this series with as many agents across the country so we are not at the mercy of the big portals selling traffic back to us.

Feel free to share this post socially with all your fellow agents or even grab the code below and post the infographic in other places 

Would love to hear your take on it!!

Use the HTML Below to Embed This Graphic

The State of Real Estate SERPs created by: Real Geeks IDX Providers

Comments (33)

Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Welcome to Activerain Jeff. .it was about time. .

Your first post and it is a hit. .

I'm reblogging it to spread the message. .

Dec 13, 2012 11:43 AM
Sonja Patterson
Keller Williams - BV - College Station, TX
Texas Monthly 5-Star Realtor Recipient for the Hou

Hi Jeff! Saw Fernando's reblog, and I'm looking forward to reading part II.  So many ads on page 1 right now for Cypress, TX real estate. 

Dec 13, 2012 11:59 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Thanks Jeff -- I have bookmarked this post so I can study this on the weekend.

Dec 13, 2012 12:11 PM
Brad Long
Keller Williams Realty, Louisville East - Louisville, KY

Hey Jeff, It's great that you stay on top of the SEO world -I'm happy to be affiliated with you guys. Looking forward to the rest of the series.

Brad Long - Principal Broker
Brad Long Real Estate Group
Louisville Real Estate 

Dec 13, 2012 06:00 PM
Tom Williams, Long & Foster Real Estate, Inc.

Thanks for the input Jeff. Any research you can share regarding ways to reach more people with education about the local real estate market is greatly appreciated.

Tom Williams
Long & Foster Real Estate, Inc.

Dec 13, 2012 11:02 PM
Gayle Barton, Forsyth County Real Estate
BERKSHIRE HATHAWAY Georgia Properties - Cumming, GA
Cumming GA Homes For Sale (404) 710-0204

Looking forward to the series, Jeff!  Going to have to SUBSCRIBE!

Dec 13, 2012 11:07 PM
Zachary Adams
Wright Sherburne Realty - Plymouth, MN

Great info Jeff, a daily struggle for most of us, looking forward to more in the future!



Zachary J. Adams | Wright Sherburne Realty | www.westmetrohomesearch.com


Dec 14, 2012 03:00 AM
Bob Willis
Berkshire Hathaway HomeServices California Properties - Orange, CA
Orange County & L.A. County Real Estate Agent

I have found that posting on Google+ will usually get me to page 1 of Google.

Dec 14, 2012 05:36 AM
Jason Sater
Coldwell Banker Residential Brokerage - Boulder, CO

Thanks for posting Jeff! Great blog post. 

Dec 14, 2012 06:11 AM
Karen Sothoron
Sellstate Select Professionals Realty - Fort Collins, CO

I too have found that the Google+ content is higher ranked than my actual page. This probably has to do with Google placing a premium on their own "stuff". 

Dec 14, 2012 10:57 PM
Robert Lee

Great info Jeff!  It's nice to see some education on the topic so realtors can begin to improve their sites without shooting themselves in the foot by giving the big boys extra seo juice.  

Dec 15, 2012 02:11 AM
Dallas RealEstate
iDallasRealEstate.com - Dallas, TX

great information on how agents can take back control of their search visibility.

Dec 17, 2012 03:22 AM
Artie & Paulina Stowell
Century 21 New Millennium - Haymarket, VA

Hi Jeff,

Thank you for making this series. I look forward to the next one! I have had my Real Geeks site for about a year and am very happy with it.

Artie Stowell

Bringing Dreams to Life...
Long and Foster, Realtors

Office: 703-968-7000
Cell: 571-435-2884




Dec 17, 2012 04:43 AM
Eric Simons*
Keller Williams Realty - Columbia, SC

Thanks for staying on top of this for us.  Especially those, like me who are trying to learn more info on SEO.  Keep up the great work!


Eric Simons



Dec 17, 2012 11:43 AM
Sharon Roark
United Real Estate Lexington - Lexington, KY
Realtor Extraordinaire in Lexington KY

Good information, Jeff. I appreciate that you are always helping to keep the novice webmasters among us informed of the latest in SEO research!

Dec 18, 2012 09:11 AM
Jeff Manson
Real Geeks / American Dream Realty Hawaii - Kailua, HI

Thanks so much for all the comments and voicing your take!!! I posted part 2 to the series here: http://activerain.com/blogsview/3560722/how-youre-helping-your-competitors-zillow-and-trulia-outrank-you

Please take a look at it and share with as many agents as possible so we can take the rankings back in our local markets :-)

Have a great Holiday and a super new year!!

Dec 20, 2012 02:27 PM
Eric Ireland
Prudential California Realty - Murrieta - Murrieta, CA

Thanks Jeff, great info.  It's a never ending battle to get to the top and it would be great if everyone stopped helping the enemy :)

Dec 20, 2012 03:48 PM
Brian Ludden
Pinnacle Property Group - Cape Coral, FL

Thanks Jeff for providing this information. The illustrations are very informative. 

Fort Myers, Florida
Dec 26, 2012 10:39 AM
Veronica Gonzales
ABQDreamHomes - Keller Williams Realty - Albuquerque, NM
ABQ Dream Homes

Thanks Jeff for this valuable information. We have noticed the big names competing for our page one position. I now have a better understanding thanks to your infographic.

Thanks we look forward to Part Two

James and Veronica Gonzales


Jan 18, 2013 07:49 AM
Dino DiNenna
Southern Lifestyle Properties - Hilton Head Island, SC
Hilton Head Real Estate: HiltonHeadRealtySales.com

Jeff, as always, you know how it works. Thanks for all that you and Real Geeks does for its clientele!


Dino DiNenna


Apr 07, 2013 05:08 AM