Blogging Blueprints Webinar: Blogging About Your Listing

Education & Training with ActiveRain University

In our recent Blogging Blueprint class we discussed how to effectively blog about your listings. What kind of information do you want to provide? Are there things you can withhold in an effort to convert the visitor to your listing blog to convert into a lead? What's a good layout? How should you target the listing so people find it online?

Bob covers all that and a little more. After you watch the recording, make sure to click the link below the video to get the blueprint. You can also check out an example post on the ActiveRain University blog.

Example Listing Blog Post


Creating a Blog Post for Your Listing Video


Download the Blueprint

If you are interested in checking out the first class in the Blogging Blueprint series, you can do that below. This class was about creating Market Reports and Neighborhood/Community/Subdivision blog posts.

Blogging Blueprints: Hyper Local and Market Report blogs


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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Kathleen Daniels 12/14/2012 06:12 AM
  2. Women of Westchester Working Together 12/17/2012 07:52 PM
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Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I have bookmarked the post and am looking forward to watching this webinar.

Dec 14, 2012 10:49 AM #6
Bernadette A. James
Serving Sugar Land, Missouri City, Richmond and Pearland - Sugar Land, TX
Broker-Associate, Keller Williams Realty SW


Wonderful info. I am going to implement. Thank you.

Dec 14, 2012 11:41 AM #7
Mary Lou Skowronski
Berkshire Hathaway HomeServices California Realty - Newport Beach, CA
Newport Beach CA Homes Realtor

I love your blueprints - Greetings from Agent Mary Lou Newport Beach, CA Homes

Dec 14, 2012 12:01 PM #8
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Love the info .. I can't always get to the classes, but I do appreaciate having the video to go to.

Dec 14, 2012 01:08 PM #9
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

I missed the class but I will watch the video. Thanks.

Dec 14, 2012 01:33 PM #10
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for recording the webinar. I missed it and will check it out later.

Dec 14, 2012 08:30 PM #11
Ritu Desai
Samson Properties - Ashburn, VA
Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949

Thank You Bob for recording I missed this seminar. Great information on listings blog and thanks for including the link for Market report blog I missed that one also.

Dec 14, 2012 09:26 PM #12
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Thanks Bob, I was glued to other things yesterday and coulnd't make it.

Now I have changes to make!

Dec 15, 2012 12:24 AM #13
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Blogging is creative, unique to the market and the individual peddling the local area and the properties, listing in it! Like anything with a passion, it shows and is not so much like work if you are in your right place, career.

Dec 15, 2012 12:29 AM #14
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


It was a very good class.  There really hadn't been a class on how to blog about new listings.  Bood information.

Dec 15, 2012 07:19 AM #15
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Great post - Thank you so much for making this so convenient for us! Now there's no excuse not to blog about our listings!

Dec 15, 2012 07:27 AM #16
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Bob~excellent class! I even "took it" while I was getting ready for work, so for those who say they "can't", you just have to be flexible! Great tips, the Youtube video after-the-fact really comes in handy and now I'm off to download the blueprint. You made some great points about keyword rich titles and just two photos and LIFESTYLE, not just MLS acronyms!

Thanks, Bob, you and Kerrie and the bunch rock!!

Dec 15, 2012 07:30 AM #17
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566
You guys are the most incredible learning resource. Thanks for all the learning tools.
Dec 15, 2012 08:32 AM #18
Chris Gubb
The Gubb Team - Keller Williams Ridgewood Realtor - Ridgewood, NJ
Your Dedicated Ridgewood NJ Real Estate Agent

Great info. Thanks for posting the link


Dec 15, 2012 09:41 PM #19
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

I am listening to the videos - I was not able to listen live.  Thank you for this great information - I am one of the few realtors that  blog in our mult-list and they have asked me to teach a class and I will use a lot of your info!  THANK YOU!

Dec 15, 2012 10:50 PM #20
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Great information. THis makes so much sense to write listings as you described. Thanks.

Dec 16, 2012 08:59 AM #21
Christine Pappas - REALTOR®
eXp Realty - Willoughby, OH
eXp Realty - Because Experience Matters

I noticed in the last several training classes that you've added the template downloads.  I am so grateful that you have started to do this and I just Love It!  Thank you!

Dec 17, 2012 09:32 PM #22
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

As always, thanks for the most informative information!  And thanks for putting it on video. 

Dec 18, 2012 12:27 AM #23
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Great place to live, West Seattle. I grew up there and used to run cross country in Lincoln Park. Alot of hills and beautiful trails to work out on. Best wishes for 2013!

Jan 11, 2013 01:44 AM #24
Ernest Villafranca
Better Homes and Gardens Real Estate - Oakland, CA
3923 Grand Ave. Oakland CA, 510-418-9443

Thanks for the blogging instructions. I like the explanations through videos that I can watch anytime, and the blogging ideas you bring forward. I've downloaded all the blogging blueprints. and will be using them.


Mar 31, 2013 03:04 PM #25
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