You're Mining For Gold, Not Buying Jewelry

Real Estate Agent with LeadTrader PRO

The further along the production process that you buy something, the more expensive it is and the less opportunity there is to make a profit.

For instance, if you're willing to get your hands dirty and dig out tons of paydirt on a gold mining claim and run it through your own washplant you can buy gold for the cost of your time and diesel costs. It's a lot of work and you never know how much gold will be in the sluice box when you've finished, but the work and uncertainty are your currency, that's what you're paying with instead of dollars.

You could save yourself a lot of work and uncertainty by going to a jewelry store to buy gold. But somebody else has already taken all the risk and done all the work and you'll pay market price for it, leaving no profit margin for you.

It's the same deal with online real estate leads. Many agents are only interested in buying qualified leads who are ready to buy right now.

Online real estate leads produce the biggest returns for the agents who are willing to buy and then dig through a big pile of dirt to find the nugget that nobody, including the agent, knew was there.


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Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

interesting perspective, still someone has to get out there to get the leads in the first place then it takes hard work to work them

Dec 17, 2012 09:43 AM #1
Adam Todd
LeadTrader PRO - Miami Beach, FL

Getting the leads is my job, I can set you up with a free IDX site and then advertise it on the first page of Google to people who are searching for real estate in your area. There's a ton of traffic for the Palm Beaches.

But you're right, the hard work is in working the leads effectively, although if you get yourself a couple of good buyers agents you can set up a nice little system that runs like clockwork with little input from you, you can just cherry pick the higher priced leads for yourself.

Dec 17, 2012 10:10 AM #2
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