“Home staging is a racket.”

Real Estate Agent with Alain Pinel BRE 01367196

“Home staging is a racket.”

During a party, and among people who know that I am a REALTOR, I was asked how’s the market. Typical and most-often asked question.

I responded that the market is picking up, and that we’re encountering multiple offers at over list price. However, that success still depends on price and how the property is presented, and that in many cases, home staging makes the difference.

At which point one of the guests remarked “Home staging is a racket.”

Generally, people have little knowledge of how staging works, how much it would cost, and how much value it will bring to the table.

Reasons why we stage  

  • One of my clients wanted to repaint to cover nail holes, and because the wife didn't like the colors anymore. But I encouraged them to spend the money on staging instead. Even if they repaint, the next buyers may not like their choice of colors 
  • Very few people can visualize what a home can look like if all they see are empty rooms. See sample before and after photos of the same room
  • Photos would look so much more attractive wihen there is staging. And since photos are one of the most critical factors in selecting homes to view, this takes priority. See “6 Home Photo Tips to Draw Buyers
  • Home buying involves a lot of emotion --- and presenting a well-staged home can elicit the most positive response. Think about it: when viewing model homes at new developments, the models are almost always staged to the hilt with the top-of-the-line upgrades.
  • Sometimes, a homeowner’s own furnishings may not be attractive enough or positioned well to use for staging, so it’s best to bring in a professional who can make it happen.

It helps to tell people that staged homes generally sell quicker, and for more than if staging isn’t done. See Staging a Home to Sell Faster and For More Money.

It is so important to keep writing about and telling people how we use the marketing principles when we prepare, present, position and price a property to sell. Staging is a critical part of presentation. See 15 Secrets of Home Staging.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Bob Crane 12/23/2012 03:22 PM
Real Estate Sales and Marketing
California Alameda County
Home Staging
Dedicated Bloggers
Alameda California
Diary of a Realtor
alameda real estate
home staging is a racket
home staging draws buyers
home staging sells home sooner higher price

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Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I can understand why some sellers feel that way because a staged but overpriced listing still may not sell.

Dec 17, 2012 02:31 PM #1
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I have never thought about staging as a racket, maybe doing a better job of presentation that the other houses on the market could be viewed that way, but that's why people pay you to sell their home, and they expect you to do a Great job at Presentation.

Dec 17, 2012 03:42 PM #2
Raymond Kennedy
Keller Williams Preferred Realty - Orland Park, IL

You can stage at a minimal costs in some cases so it's not a racket but it could be property, location and sale type specific. I have a really good camera that takes incredible pictures. Some of the properties I have taken pictures of without professional staging show so much better when they are furnished. It's definitely something that one should consider depending on the circumstances.

Dec 17, 2012 03:49 PM #3
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

It is the kind of racket that makes loud eye candy noise and attracts buyers...hmmm...guess that can't be a bac thing...

Dec 17, 2012 07:20 PM #4
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Hi Pacita ~ you're one of the smart and savvy Realtors who realize the benefits that home staging offers sellers and their agent!   

Dec 21, 2012 01:13 PM #5
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Pacita Dimacali

Alameda/Contra Costa Counties CA
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