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9 out of 10 homebuyers now starts their search online

Real Estate Agent with LeadTrader PRO

I noticed that the percentage of homebuyers who start their search online has risen to 90%, according to NAR's Profile of Homebuyers and Sellers for 2012. It was 87% the last time I looked, not a huge jump but when the number is this high then a 3% rise is still significant.

It's inevitable that it's only going to keep creeping higher each year. And the great thing is that "online" means one of only a few places. I bet 99% of those people start their search on one of these:

  • Google

  • Yahoo

  • Bing

  • Trulia

  • Zillow

  • Craigslist

That's it. If you have a presence on just those 6 portals you can put yourself in front of just about everyone.

Team Honeycutt
Allen Tate - Concord, NC

I think it is great that homebuyers can begin their search online. It makes it easier on the buyers and the Agents.


Dec 18, 2012 03:29 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

It's not just real estate...was speaking with a retail storefront the other day.   She says 13 businesses for sale in her small town...with her lease up, she's closing store and going online.   Her take: 38% of retail now online, and growing.   The consumer revolution continues......

Dec 18, 2012 03:30 AM
Adam Todd
LeadTrader PRO - Miami Beach, FL

ya the internet has shaken up so many businesses but the real estate industry especially because it's so easy for buyers to view properties. I'm surprised it's only 90% to be honest, can't imagine buying a home without looking online at what's out there.

Dec 18, 2012 04:44 AM