This morning I'm meeting with a customer to show her some carpet for her home in Westchester.
She found me on google (I will need to ask her the search terms she used),... I got distracted by the fact that she said she knew me! She then explained that we met years ago at woman's networking event (that must have been at least 3 years ago).
So, this made me realize 2 things:
1. The importance of networking, and how it becomes cumulative (plus it's good to make a good impression). She didn't need flooring 3 yrs ago, but now she does.
2. The importance of using a photo on your website...and making sure it looks like you. She recognized me, and that was cool.
I'm looking forward to reconnecting with her today.