Last week I shared how it is getting harder to rank well in our respective markets for real estate queries. This week I would like to share one of the strategies your competition is using to beat you, and how we as agents play a part in helping them do this.
In the top 50 metro markets in the US, only 30% of the results are for local sites. That means 70% are national sites. And two of the biggest competitors in almost EVERYONE's markets are Trulia and Zillow. So how do they do this?
They Use Us
Zillow and Trulia are very good at marketing to real estate agents. With Zillow specifically, their core business model is to be integral; to your business model. In a conference call with analysts last February, CEO Spencer Rascoff explained their strategy:
“The strategy here is to have many hundreds of thousands of real estate agents using our suite of — mostly free — productivity tools.”
It sounds great doesnt it? Very generous on Zillow's part to allow us to use their tools. The most widely used of these tools are the widgets they offer. However there is a catch to these widgets. They are optimized to help Zillow beat each of us in our own markets.
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