Carlsbad Sellers, What You Should Expect and Get from the Listing Agent You Hire

Real Estate Agent with Solutions Real Estate CA DRE #01490977

Carlsbad Sellers


What You Should Expect and Get from the Listing Agent You Hire


Carlsbad sellers no doubt have certain expectations about the services, and service, they will get from the real estate professional they hire to market and sell their house.


Your HOUSE is for sale, not your HOMENotice I said house! Once you decide to sell think in terms of a product to be marketed, and not about selling a home. You are moving to a new place to make a new home, just as a buyer who purchases your property will.


So what do you expect? Or more accurately, what should you expect and receive? Here are some thoughts (not an exhaustive list).



You are hiring a member of your TEAMRepresentation


You are hiring an agent represent your interests as the seller. The relationship between you and your agent is known as “agency” and is defined in different ways depending on the state. Here in California we have a specific agency disclosure form (Form AD) that outlines the responsibilities of your listing agent, i.e. “a fiduciary duty of utmost care, integrity, honesty and loyalty in dealings with the Seller”. There are duties to the buyer as well.




Can the agent YOU hire jump through all the hoops?Reliable and Accurate Information about the Local Housing Market


Your agent should know and provide detailed reliable, accurate information about the local market as this will impact how you position the property for sale vis-à-vis other comparable listings (days on market, average sale prices, absorption or inventory, sale price/list price ratios, and much more). Forget what you read from the media – they do not know the local market. Your agent does…or should


The Truth, not Just What You Want to Hear


I will ask if I have your permission to tell you the truth about the value of your property, among other things like condition, deferred maintenance, and clutter. Your agent should, too. You DO want to know don’t you? If not, we are in big trouble and wasting our time.


Written Marketing Plan


I provide one, and you should expect to see a written marketing plan targeting the appropriate buyers, as well as agents with buyers, for your house. Expect significant on-line marketing (ask to see examples) including websites, social media, and blogging, and an extensive web presence – 90% of buyers are searching for homes on-line. Print marketing may also be important depending on the market, your property and other factors.


My Firsts TIme Seller's Handbook is YOURS if we work togetherPhotos and Videos


People are pretty visual; buyers WANT photos and videos – of the property, inside and out, and the community. We are marketing a lifestyle, too, not just a house.




Clear, honest and regular communication are essential. There are a number of ways for this to happen…text, phone, voice mail, snail mail, email, skype. You may have preferences, and your agent may too. It’s an important discussion to have. Lack of communication is one of the biggest complaints sellers have about listing agents.


Enthusiasm and Interest


Don’t you want to have your agent excited about marketing your house? And someone who is truly interested in your needs and goals? Afterall, it IS a partnership and a team effort.



This is really just a start, but at a bare minimum these are the things you should expect to get with any real estate professional you hire as your listing agent. Want to know more? Let’s talk!


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Lori Bowers 12/23/2012 02:32 AM
Home Selling
California San Diego County Carlsbad
Certified Residential Specialists
Posts to Localism
Local Expert
Advice for Sellers
HyperLocal Neighborhood and Community Posts
carlsbad home sellers

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Jeff  Right on every point !  Unfortunately there are many agents who do not do this.  I am so disenchanted when looking for a listing and it was 2 or three pictures and they are horrid . You also try to get in an appointment or have a question and no call back ... I could go on and on ..nice post

Happy Holiday's


Dec 21, 2012 01:43 PM #1
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Yes, Jeff. The most important of all these I think is...(many sellers do not want this, btw)

"The Truth, not Just What You Want to Hear"

Dec 21, 2012 02:20 PM #2
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

The ingredients of a masterful agent.

Well Done Mr Dowler.

Dec 21, 2012 02:20 PM #3
Gary Frimann, CRS, GRI
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Jeff, I too use the distinction between house and home.  You nailed it in this post and I hope (the right) people read it and hire you.

Dec 21, 2012 02:56 PM #4
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Excellent list of what we should expect from our listing agent Jeff.

Dec 21, 2012 04:22 PM #5
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Jeff, such a great list to share and for all buyers and sellers to hear...have a wonderful holiday!

Dec 21, 2012 08:31 PM #6
Joel Weihe
Realty World Alliance - Wichita, KS
Helping you to use your VA home loan benefits

Sometimes the truth is hard and sometimes it's OK to not take a listing if the owner dosen't want to realize it!

Dec 21, 2012 09:22 PM #7
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Good stuff here Jeff.  Nice breakdown of what sellers should expect from their listing agent.  Congrats on the feature!         

Dec 21, 2012 09:32 PM #8
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Jeff, all good points for anyone looking for an agent to represent them. I like the distinction you make between a house and a home when selling.

Dec 21, 2012 09:50 PM #9
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

Excellent Overview of Listing Services for the Seller - Hard to summarize it all well - but you did it here in this post!

Dec 21, 2012 10:43 PM #10
Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

Well done!  So it is not a tennis buddy?  Just kidding!  Great post from a very experienced agent!  Merry Christmas!

Dec 21, 2012 11:21 PM #11
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hannah - well I have to agree there are som eagents who are not delivering what their seller clients might be expecting, and should be getting

Praful - the truth has been tough for many to hear in recent years. Despite the improvements, we are a far cry from where values were and sellers in many case cannot expect to get what they want


Dec 21, 2012 11:24 PM #12
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks, Pete - always improving.

Gary - I think it's an important distinction to make, but hard for many, especially those who have live in their homes for a long time.


Dec 22, 2012 12:01 AM #14
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Tom - no doubt some have higher, or lower, expectations than others.

Ginny - I hope they find it helpful.


Dec 22, 2012 12:15 AM #15
Dave Sullivan
Real Estate One - Birmingham, MI
Michigan Realtor with an investor viewpoint

good info picking the correct agent is always a tuff choice... 

Dec 22, 2012 12:33 AM #16
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Jeff Therefore homeseller in Carlsbad should give you a call because  you provide exceptional service as outlined in your post.

Dec 22, 2012 03:13 AM #17
Lenn Harley
Lenn Harley,, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

What I've found is that transactions go much smoother when the listing agent prepares the seller well.

Dec 22, 2012 05:56 AM #18
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Joel - it is absolutely the right thing to do sometimes.

Thank, Jared. I appreciate the compliment.

Michael - I think it's an important distinction, and maybe helps to keep the emotions at bay, to some extent.


Dec 25, 2012 07:48 AM #19
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Jeff Dowler, CRS

The Southern California Relocation Dude
What's my Carlsbad CA Area Home Worth??
Spam prevention

Additional Information