Using the Web to Find the Best Home for You

Real Estate Agent with Keller Williams Realty of the Treasure Coast 3068211

For most home buyers the first steps towards ownership begins with an online search. Typically that means utilizing a national real estate syndication Web site such as Zillow or Trulia to find listings and view homes for sale.

But buyers can be at a disadvantage when it comes to the accuracy and timeliness of  the listings served up by Trulia and Zillow along with a host of similar sites.  Real estate syndication Web sites have no IDX capabilities (Internet Data Exchange), which enable buyers to conduct online searches of approved MLS (Multiple Listing Service) listings in selected areas. IDX sites are provided only by licensed real estate brokerages and their agents.

As real estate investors and first-time buyers know all too well, real estate syndication sites are slow to  update their listings as compared to IDX sites, where a newly MLS listed property can appear in as little as 15 minutes. That same listing can take days to populate to the nationally syndicated sites.  By the time a first-home buyer or motivated real estate investor views the property and submits an offer, there could be multiple competitive bids or the property may have gone under contract.

For that reason first-time home buyers and real estate investors are turning to local IDX  Web sites to get a leg up on the competition. Several more reasons to consider IDX over syndicated listing sites:

-Local broker sponsored IDX sites display all agent-listed homes for sale versus about 80 percent for the national syndication sites.

-Local broker IDX sites show newly listed homes for sale quicker than the syndication portals. My own IDX site is updated several time a day.

-Local broker IDX sites almost never show a home listing as active that has already sold; about a third of listings that appear as active on national syndication sites are no longer for sale.

To be fair, the syndication sites are stepping up their game. But an IDX site will enable you to gain access to MLS listings and search homes much the same as an agent.

Posted by

This post has been authored by Eric Slifkin, REALTOR® serving South Florida's Treasure Coast. You can reach me at 888-288-1765. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details. For the latest Treasure Coast and Stuart, Florida MLS listings, please visit my Web site at

Comments (4)

John & Irma Nelson
San Antonio Real Estate Broker/Agent with Get It Sold Realty - San Antonio, TX
San Antonio Real Estate Agents - San Antonio Homes

I agree = the lag time on updates on some of the syndicated sites is terrible and some of the sites are not even accurate - For Lease when its only for sale etc...

Dec 22, 2012 12:06 AM
Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ

You are right.  Some of the sites are way outdated.  Internet is still the way to go to reach clients.

Dec 22, 2012 12:12 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

The big three RTZ are not the end all and only have the mls insertions unless the agent, broker enhances and adds the extra information, media. Stand alone marketing with daily blog posts, videos, social media interaction gets you found on line, on that front page search engine index. Weed and feed those private channels.

Dec 22, 2012 12:25 AM
Eric Slifkin
Keller Williams Realty of the Treasure Coast - Palm City, FL

Thanks for your comments. Good points Andrew.

Dec 22, 2012 12:44 AM