Do You Know Who I Am? I am an Internet Lead!
There’s a lot of talk about me.
And a lot of demand, if you pay attention to the real estate webinars, keynote speeches, and seminars at conventions and expos. But I am not just a statistic. But I am writing to educate you a bit, since some of you just don’t get it.
Heck, I know you are getting calls about the different ways to hook up with me…at your expense, of course. Interesting, coz I’m just out there looking and I won’t cost you a dime. Wish I could tap into that money the real estate portals (you KNOW who they are) charge agents by passing along my information. It’s like double dipping, IMO.
It’s quite the ego boost that I’m so popular these days. Jeez, there are zillions of places for me to lurk and lots of cool videos to watch. Billions of minutes. All this tuff for FREE! I can make rude comments if I choose, or do nothing at all except watch. You can tell I was there, and where I came from, along with lots of other folks, but you won’t know who I am.
What Do Internet Leads Want and Not Want?
Real estate professionals and Internet experts claim to know who I am, how to grab my interest, how I go about searching on-line, and ways to keep me poking around on their websites. I admit, I do get drawn in by certain techniques, like when I find exactly the information I am looking for, and not having to sacrifice my anonymity until I am ready. Most of all I don’t want to get a phone call or be bombarded with stupid drip emails unless I consent to them.
Some people just don’t realize I AM in control. I will search as many sites as I want, sign up for automated listings in a bunch of places, and not commit to anything or anyone until I am good and ready. Na na na na na, and you can’t make me!
Hah, it might be 6 – 12 months, or even longer. Some of my cohorts I know are just playing around and probably will never commit, but you will never be able to tell. They are just having fun and entertaining themselves I think. I personally think it’s a waste of time, but it’s free so who cares?
Internet Leads are Not all the Same
I understand you believe we all think the same, search in the same way, and respond to the same enticements you throw out like free reports and market analyses. Hah. I’d be careful about making assumptions that we are all similar. We humans are complex creatures, especially on-line where we can be anonymous.
I have to share a quote I heard some time ago at the California Association of REALTORS Expo in Long Beach that really says it all – “real estate agents want to kiss on the first date and they ain’t giving that up.”
I admit I don’t always know what I am looking for. But I know what I don’t want, and that is to be hassled. When I figure out what I do want, or decide it’s time to talk to a live human, you will hear from me. Hopefully I will hear back, and right away. I might even contact several of you to see who is on the ball vs. the sluggards. I admit I am impatient. But you expect me to respond quickly, so why shouldn’t the same expectation work for me?
You know, we like to chat about you agents at cocktail parties and barbecues. Quite frankly some of my friends’ experiences tell me all I need to know, and who to stay away from. Word of mouth still works well.
Look at it from my perspective. I am bombarded by thousands of bits of advertising every day. Between radio, TV, the Internet, telephone calls, billboards, signs, newspapers, magazines and such I am one big targeted visual, auditory, textural and tasty advertising sponge. Do you blame me for tuning out after 2 milliseconds if I’m not interested?
You know you do the same darn thing, so how am I any different?
It's Hard to be an Internet Lead
To be completely honest, I am often overloaded by all this cyber-information. There are contradictions, charts and statistics everywhere. I feel like I have no real life because I am led to believe the answers to all my questions are buried somewhere in my computer. I can’t even make a decision until I have Googled my question.
I just want to be recognized for who I am…a real person, with dreams and a life to live, trying to balance work and relationships, and struggling to make sense of our crazy housing market.
Please just treat me as a person, not a statistic, or something to be caught like a fish in a net. I like conversation and engagement, compelling and accurate information, and learning about you and your real estate world. I want you to listen to me and really hear what I have to say. I know you need to make money…me too. But is that all I am to you?
I am no longer ashamed to admit I am an Internet lead, although I was when I first wrote a similar post waaay back in 2008. But I don’t think you understand me at all sometimes or believe the myths about on-line leads. But things seem to be changing, and from what I have seen SOME of you DO get it. Plus some of my friends HAVE already experienced the nirvana of an honest-to-goodness real estate professional who listened and heard, and helped them accomplish their goals with truth, honesty, and integrity. Maybe it will happen to me too.