I know you've been there and done that.
You went to a website that has that "annoying text box" at the bottom of the form fill that forces you to enter in a random set of numbers and letters into it.
You TRY to read the morphed letters and often, you fail two or three times as you enter in the cryptic code.
Well, as it turns out -- there's a lot of people (like you) that hate filling in those stupid little boxes just to verify they're human and not a SPAM BOT.
FACT: CAPTCHA Forms can catch SPAM. But did you KNOW they can also ROB you from getting leads? It's true.
Research was done on 50 websites with and without CAPTCHA forms on them and the results were pretty darn interesting.
CAPTCHA = ON
- 2,156 total conversions were entered while the CAPTCHA was on.
- 11 total SPAM conversions while the CAPTCHA was on.
- 159 total failed conversions while the CAPTCHA was on.
- (see chart below)
CAPTCHA = OFF
- 2,134 total conversions were entered while the CAPTCHA was off.
- 91 total SPAM conversions while the CAPTCHA was off.
- 0 total failed conversions while the CAPTCHA was off.
- (see chart below)
150 MORE LEADS with the CAPTCHA FORM FIELDS LEFT OFF!
This does not necessarily mean you are going to have to put up with SPAM sifting to find the one lead you want like searching for a needle in a haystack.
SPAM bots love form fields. It doesn't matter who you are. Sooner or later your blog, your real estate website will get it's share of SPAM bots trying to inject SPAM into your server.
Removing CAPTCHA doesn't mean you're left 100% defenseless. You have tools you can use to help combat SPAM.
It's called the "Honeypot CAPTCHA," trick. It's an old and proven tool that web developers have used to help catch the SPAM Bots for the past few years without having to insert the confusing, morphed letter CAPTCHA forms that nobody can read.
Here's how it works.
Step 1. Build your Web page form as usual.
Step 2. Go BACK and now ADD just (one) hidden text field that remains hidden from a HUMAN viewer but not the BOTs.
This is tricky, for step #2 because there's not a lot of REALTORs I know that know HOW to program a CSS script.
If the script below seems like rocket science to you, then hire a college kid. Pay them $25 bucks and get them to install it. It will take them less than one hour to do this.
HOW IT WORKS
The script detects (text) inside a form field that was SUPPOSED TO BE BLANK and stops the mail from coming to you.
You can even deliver a nicely worded, "AcK! You're a SPAMMER. Ha Ha. Nailed You!" Message to them automatically if that makes you feel any better.
This action allows humans to send you emails, but not the SPAM BOTs.
Here's what you need to give to your local Webmaster to create the HONEY POT SPAM trick on all your web forms:
REMARKS is the field that is SEEN by humans when they come to your web form.
ROBOTS will see the additional one called COMMENTS as the invisible form field. < !-- SEE IT IN RED BELOW -- >
<form action="submit.php" method="post">
<p>Name * :
<input name="name" type="text" id="name">
<p>Email * :
<input name="email" type="text" id="email">
<p>Fname * :
<input name="fname" type="text" id="fname">
<p>Phone * :
<input name="phone" type="text" id="phone">
<p>Remarks * :
<input name="remarks" type="text" id="remarks"> <!-- The REAL one seen by Humans -->
<p>Comments * :
<input name="comments" type="text" id="Comments"> <!-- INVISIBLE one seen only by BOTS -->
<p> <input type="submit" name="Submit" value="Submit"></p>
Below is the string that HIDES the EXTRA COMMENTS field from humans, but shows it to ROBOTS ONLY. Humans will see the form REMARKS but not the one marked COMMENTS. Only the SPAM BOTs see both.
This is the PHP script that checks to see if the COMMENTS field contains any post data and you can insert an apporpriate GO AWAY message that can be fun, taunt or contain a color metaphor if you wish.
echo 'Thanks for contacting us. Bob the Broker or Alice the Agent will be contacting you soon.';
echo 'Don't you have anything else BETTER to do than try to shove Viagra offers into my mail box? GO AWAY!';
<!-- NOTE: The comments value above IF it Equals blank, then show the Thanks for contacting us... message will appear. (else) if the field contains data, then (echo) SHOW the "nasty message you want to tell them" here -->
I hope my notes above help you understand the simple coding above. Because this one trick will help you cuto down on the SPAM in 2013 while NOT sacrificing any potential leads coming your way.
There's a lot of cool things you can do in 2013 to help you get MORE LEADS and less SPAM. This is just one of them.
We are removing ALL CAPCHAs from our website this week and are going to the Honeypot CAPTCHA trick.
If you'd like MORe HELP on this CAPTCHA trick, we can install this on your website if you like. Just give me a ring at 719-645-9940 or email me sometime.
Merry Christmas to all of you, and may you all enjoy a Happy and Propserous New Year.