IMSD "Real Estate Systems” Training Series

Education & Training with Internet Marketing Specialist Designation

You’ve put in the effort, created the ads, and wrote countless emails to reach prospects. And it worked - you generated the leads!

Now… how do you convert those leads into commissions? Why aren’t you getting deals right away?

There is not one supreme answer how to manage and convert all of those leads you generate, only a combination of hard work and good strategy.  On January 8th, the Internet Marketing Specialist Designation kicks off the SYSTEMS class series. This is one of three core areas real estate agents need to master if they want to dominate the world of online marketing.

The SYSTEMS series of IMSD is a paid training program of four weeks live training for real estate agents on how to implement strategies in the areas listed below.

IMSD Systems Series


Mastering Internet Lead Generation is designed to take the overwhelming idea of lead generation and offer a manageable plan. We provide a straight-forward recipe as we teach:

  • The key sources of internet traffic you'll want to drive to your webiste
  • Essential systems you will need in place for your business
  • Using online lead capture forms and landing pages
  • The four websites that every agent needs 

Internet Lead Conversion Tactics is designed to teach you how to get your website and blog visitors filling in contact forms. Then learn our scripts to convert online real estate leads as we teach you:

  • The mindset of today's online buyers and sellers
  • Key strategies to converting online leads into commission checks
  • Ten Days of Pain lead conversion program
  • Scripts and dialogs to engage your prospects

Working Your Prospect Sphere will focus on the long-term goals. Don't put all that effort into getting online leads without a good long-term follow up plan. We will teach you:

IMSD Systems Series

  • How to research your prospects to dig up important information
  • Going beyond email drip marketing with social media, blogging, and video
  • A system for connecting with your prospects as they approach the buying or selling phase

Craigslist Classified Services can offer a lot of opportunity to get leads, when you know how to do it right. Let us show you:

  • How to write Craigslist real estate ads that stand out and get clicks
  • Developing a consistent Craigslist lead generation system
  • Craigslist posting rules and ghosting
  • Craigslist advertising examples for real estate


Learn more about the SearchSocial and Systems coursework that are required to earn the Internet Marketing Specialist Designation.  If you are interesting in becoming an IMSD member, take advantage of this $200 IMSD discount.

Current IMSD Members: You’ll find all the registration links for the classes described above at  


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
Real Estate Best Practices
imsd internet marketing specialist designation real estate systems real estate training online marketing for real estate agents

Spam prevention
Show All Comments
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County
I have participated in some of the IMSD trainings and they are really great. Would recommend to all.
Dec 27, 2012 09:43 AM #1
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This looks like a great prorgram.  I will have to take a look at he budget and see if it is a possibility.

Dec 27, 2012 11:47 AM #2
Joel Weihe
Realty World Alliance - Wichita, KS
Helping you to use your VA home loan benefits

Spending money on these things always makes me nervous, I did the epro thing. It was all pretty basic stuff but expensive to get that designation. I did it thinking I would learn something new but....

Dec 27, 2012 12:33 PM #3
Christina Sanchez Hood
Palo Alto, CA
#SiliconValleyHOODS | Inspired Living

As a graduate, I appreciate having the IMSD logo to use in my marketing materials with Sellers, I feel it adds an edge to my presentation.  Also, having the simple systems in place make being a solo agent a breeze.  I will be hiring my first EA in 2013 and it will be a simple task thanks to IMSD.  Lookikng forward to building my team into a lean, mean lead generating machine :)  Success to all!

Dec 27, 2012 03:54 PM #4
Stephen Howell
Coldwell Banker Residential Brokerage - Annapolis, MD
Annapolis MD Homes For Sale 443-994-8043

IMSD focuses on the practical aspects of real estate which you can implement in your business immediately.  If you want an in-depth understanding of how the real estate business works today, you need to participate in the IMSD program.  There are few programs that I'm willing to take more than one time, but, IMSD is one of those programs where I keep coming back for more.  Segments are updated and new information is always being included.  It really is a modest investment you can make in yourself which could lead to significant improvement in your real estate business.  Remember, you might think you're only in the real estate business, but you're in the lead generation business first, then you get to practice real estate.  So why not give the Internet Marketing Specialist Program a try today.

Dec 27, 2012 09:36 PM #5
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Thank you all for leaving your thoughts. We are very excited about the upcoming classes!

Melissa- Thank you for the recommendation. Now how can we get you taking more than 'some' of the classes? :)

Joan- Since you mentioned your budget, we want to make sure you know about the current $200 off promotion running until January 8th. Hope that helps!

Joel- Your hesitation is understandable. If your concern is what type of material you will learn, then give us a test drive. Register for our upcoming free webinar with IMSD founder Ben Kinney for a taste of what IMSD is like. Register:

Christina- That is great to hear! You should be proud of the designation you earned. Make sure to get the new Social, Search and soon Systems badges if you havent done so already. Those would look great in your marketing materials!

Stephen- Thank you for the amazing review! We couldn't have said it better ourselves!  

Dec 27, 2012 11:46 PM #6
Joel Weihe
Realty World Alliance - Wichita, KS
Helping you to use your VA home loan benefits

OK done. Registered for the Webinar. I hope you impress me because I love to learn new things!!! Looking forward to it.

Dec 29, 2012 10:17 AM #7
DCT Mortgage
Dream Come True Mortgage - Jacksonville, FL
DCT Mortgage

Registered for the Webinar also cant wait....

Dec 29, 2012 09:46 PM #8
Luke Bouman
@Home Realty Lakeshore - Holland, MI
Holland, Michigan Realtor

I have not participated in a class like this before, but looks like something where I could learn a lot and make 2013 my best year yet!

Holland Michigan Real Estate

Dec 31, 2012 09:00 AM #9
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

I believe the training for the IMSDesignation is well worth persuing.  I finally finished all of my classes and my homework for the course on 12/31/12.  It took me a year.  That was one of my resolutions for 2012.  I am renewing my "membership" for another year.

Jan 01, 2013 02:34 AM #10
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Thank you for all the support!

Pat & Steve - Glad that you stuck by your resolution and earned the designation. Make sure you keep up with the new classes so you can continue to grow your business. 

Jan 02, 2013 07:07 AM #11
James Endo
KW Bay Area Estates - Los Gatos, CA
ABR, CPRES, CRS, SRES... Since 1987!

Chad and team are phenominal, make learning fun, and provide very useful tools to become proficient in using technology to your professional advantage!  

Jan 04, 2013 07:59 AM #12
The Isaacs Team llc
Washington, DC

Interesting! We will look into this...

Jan 10, 2013 02:22 AM #15
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

I am also going to have to check this out when I have a little time. Thanks!

Jan 10, 2013 06:14 AM #16
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


IMSD Designation

Ask me a question
Spam prevention

Additional Information