What Do You Say When You Have Nothing To Say?
Looking Back on 2008
The social media network has evolved into a fascinating world, especially since I wrote my first thoughts on this topic back in 2008. While many are still not participating, or just getting started, others are well entrenched in the more popular social media sites, AND finding business.
Facebook is the giant of social media sites, growing in leaps and bounds, and taking users new and old on a whirlwind of changes in the last couple of years.
Twitter remains a favorite of those who love micro-blogging with 140 characters, and is on the forefront of every news happening and world event.
LinkedIn is growing, and evolving from what was primarily a professional resume site, used by business people seeking jobs and recruiters looking for candidates. It’s become a more sophisticated information and people resource and lead generation community.
And now Google+ has entered the ring, quickly capturing interest, and offering new and easier ways to establish relationships, share information, and enable social and information sharing hang-outs on-line. A must read…If you are not on Google+ you should be.
Given the options, I wonder, what do you say when you have nothing to say?
This poses no issue for some. Perhaps the quandary is more one of not having something of interest to say. Unfortunately, there are many in the social media world who share lots of drivel that interests no one, turns people off, encourages them to use the block or deleter function, or otherwise is just plain annoying and spammy.
So much for that relationship. And your reputation.
Given the staggering volume of stuff floating around the social media sites, most readers move on rather quickly, perhaps within a second or so, when they see something on their wall, in their feed, or in an email notification that does not capture interest immediately. You have to be selective or your entire life will revolve around wading through thousands of posts and updates that you care nothing about…a sort of sensory overload.
Is it better to say nothing?
Is it OK to ramble on about stuff no one probably cares about?
Does it matter?
Well, it does these days. At least if your social media strategy is to develop and maintain relationships, create interest, and generate business.
As part of that strategy you need to develop sensitivity around what will interest followers, and will engage them in conversation, versus sending them running the other way. Not everything you say will, of course, will be of interest.
Social media has been around for a while now, and most users are fairly sophisticated about how they use the sites they are on, and what they like or don’t. And people are much more vocal now about those who don’t play by the generally accepted rules. And willing to unfriend, block, or delete from a circle.
If you are only concerned about yourself (you know who you are), or sharing only what interests you, then it likely doesn’t matter what you say, how you say it, or even why or where you say it.
However, truly having nothing to say, if that’s possible, doesn’t help your strategy to grow relationships and business. In our real estate world the likelihood of having nothing to say is, well, like the sun not rising.
But if you need ideas on what to say when nothing earth-shattering enters your brain, here are just a few thoughts that will likely generate others.
- Local market updates
- MLS highlights
- Information about great buys you know about
- Details on recent home sales in your community
- Links to useful real estate tips, mortgage information, on-line marketing strategies, and social media influencers.
- Community photos or videos (neighborhoods, housing)
- Local events, restaurants, tourist stuff, recreation
- Updates on local ordinances and regulations affecting homeowners
- Compelling up to the minute newsworthy stuff
As with our blogging, the rules around the do’s and don’ts are pretty much the same – skip vulgarity and rudeness, don’t self promote, be interesting and compelling, consider what readers might want or need to know, and remember that what you say CAN and will be found in Google. Plus others may talk about it and spread the word.