My top 10 Flooring articles - from The Flooring Girl 2012

Home Builder with The Flooring Girl

hardwood flooring medallion westchester If I think back to one year ago today, I was starting to wonder if my new wordpress blog ( was even worth it.  I did a bunch of work to it during December, but it was the holidays, so traffic to the site was low and there was no way to tell if I was even going in the right direction.


When December finished, I had a whopping 235 unique visitors for the month.  Well fast forward about 1 year later and I'm now getting around 13,000 unique visitors a month (a bit lower this month due to the holidays and being offline for 24 hrs as we switched hosting companies).  But, overall, some pretty strong results. (and even stronger when you consider the phone calls...leading to about 5 appointments/week for the combo of my efforts across Active Rain, The Flooring Girl and my old site (about 2,000 visitors/month).


Looking back at 2012, I wanted to note my top 10 posts.  These are based on clicks to my wordpress site, the majority coming from google searches (and without the help of an active Active Rain community nor features.


My hardwood flooring posts tend to do the best (and this is my focus) and apparently, I tend to do my best writing in the winter months and July.  This probably has to do with having more thinking time during those time periods.


dark hardwood floors westchester1.  Red Oak Flooring vs White Oak Flooring - What's the difference? 15,446 clicks (written 1/8/12).  This post is now getting around 2,000 hits/month, so if I project that out for 2013, I might receive around 24,000 hits for the year...I'll have to check next year to see the actuals.  The article explains the 2 different species of oak hardwood. 


2.  Oil vs Water based polyurethane - what's the difference? 11,957 clicks (written 12/4/11).  This is now getting around 1,900/month, so it might get 23,000 hits for 2013...if nothing else changes.  This post seems to generate the most phone calls and emails - both local and out of towners.  It really helps customers understand the pros and cons between these 2 types of polyurethane.  Apparently, many flooring contractors don't explain this to their customers.  I believe in education.


3.  Can you change the color of your hardwood floors? 9,320 clicks (written 2/22/12).  This is now getting a bit over 1,000 hits/month.  Many don't realize that you can go from light to dark on the wood...once it's sanded, it's like raw hardwood again!


4.  How long does it take to refinish hardwood floors? 7,946 clicks (written 6/3/12) showing results for a bit over 1/2 the year and is currently getting 1,400 hits/month.  This explains how long it takes to refinish hardwood floors - most people don't realize and they really should plan ahead!


oak hardwood flooring5.  Hardwood Stain color trends 5,643 clicks (written 12/24/11) and now a rate of 750/month.  Shows the hot stain colors especially for the Westchester market.


6.  Should I refinish my hardwood floors or replace them? 4,803 clicks (written 1/21/12)


7.  Kitchen flooring - Is hardwood or tile better? 4,631 clicks (written 2/5/12)


8.  Hardwood flooring that is best for pets 4,008 clicks (written 7/26/11). This one wasn't doing as well as I thought it should (and it was from a year and a half ago).  Part of it is because it was competing with another similar post I wrote on Active Rain 6 month earlier (and that post has over 9,600 hits.  I knew it was an important question since many customers ask me about it, so I did a bit of research and I discovered that they search more often for "dogs."  And, hence, the birth of the next post - new and improved.


9.  Hardwood flooring that is best for dogs 3,986 clicks (written 7/22/12). This is the new and improved version and I used the term most often searched in google and it seems to be working.  It's getting over 1,000 hits/month and is projecting to my top 5th highest post.


10.  Dark hardwood flooring in westchester? 3,952 clicks (written 7/2/12). This is projecting to be my #7 post and I love this post because the customers that prefer dark hardwoods tend to my better customers (and those that are doing more renovations in their house).




If you like any of these flooring articles, and if you want to help me a bit with my SEO, it would great if you can +1 them or give them a thumbs up. 



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Dylan Taft 12/31/2012 11:02 PM
Home Improvement
New York Westchester County Armonk Armonk Home Improvement
westchester hardwood flooring and refinishing shop at home

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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I remember reading these posts. Good to have them here. Bookmarked and suggested.

Dec 31, 2012 10:45 PM #1
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

OOOoooh. Pretty. The blog post totally floored me beautifully.

Dec 31, 2012 10:46 PM #2
Clint Mckie
Desert Sun Home, commercial Inspections - Carlsbad, NM
Desert Sun Home, Comm. Inspection 1-575-706-5586

Hi Debbie,

It's simply amazing how far you have come in the Social media.

I love it.

Now this is what I need to do a little or lot more in 2013.

Have a wonderful day and have an even better 2013 selling year.

Best, Clint McKie

Dec 31, 2012 10:56 PM #3
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Gita - Thanks.  If nothing else, it will help me track and compare vs. next year at this time.

Andrew - Thx.  That's my goal.

Clint - Thank you.  The site has just taken off...I hope it continues.  Hard to tell now given the holdiays.

Dec 31, 2012 11:13 PM #4
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Debbei - great and quick way of being able to send your link to prospective clients.. I can let them know at a glance the possibilities  and then some of what is available to them and your expertise on same.

Dec 31, 2012 11:17 PM #5
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Gay - Excellent. Thx and I hope it comes in handy.

Dec 31, 2012 11:25 PM #6
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging provide some of the very BEST information on flooring!!!  THANKS!!!!

Dec 31, 2012 11:27 PM #7
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

I always appreciate your posts on flooring. In staging a home we get asked this on probaboy 50% of the consults that have wood floors. Great to see the stats as well. They really back up the idea that if you create a niche you will get results.

Dec 31, 2012 11:30 PM #8
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Debbie, Happy New Year....I hope you continue to have a successful year and keep up the great blogging!

Dec 31, 2012 11:35 PM #9
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Debbie: A quick snapshot of your best of the best in 2012 that are still helping consumers decide on their flooring needs.  Excellent.

Dec 31, 2012 11:38 PM #10
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Debbie, this is my one stop information page for flooring, thanks and keep up the good work


Happy New Year.

Dec 31, 2012 11:47 PM #11
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Debbie, you are the source on this subject, and have any followers all over this continent.  Happy New Year and all the best for 2013.

Jan 01, 2013 12:01 AM #12
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hi Debbie, looks like you had a banner year on AR and in the market.  Looking forward to working together in 2013!!

Jan 01, 2013 12:11 AM #13
Erika Rogers
Red Rock Real Estate ~ Southern Utah's Largest Independent Brokerage - Saint George, UT
St George Utah Real Estate & Relocation Specialist

Great work Debbie. These are very informative and helpful posts. Best of luck this 2013 and stay the best!

Jan 01, 2013 03:07 AM #14
Christina Sanchez Hood
Palo Alto, CA
#SiliconValleyHOODS | Inspired Living

Debbie, Happy New Year to you!  Suggest and bookmark is what I have done with this post.  Great tips!

Jan 01, 2013 04:18 AM #15
Bas Panch
SCV Home Buyer - Valencia, CA

I love these posts Debbie. It really helped at a lot. These are all very informative and helpful. Keep it up!

Jan 01, 2013 04:54 AM #16
Debbie Harr
Homes that Click Realtors - Columbus, OH
Realtor Homes That Click, Worthington Ohio Homes

I seem to be fan of your posts Debbie. All of it are very informative, helpful and true. Keep it up and stay the best.

Jan 01, 2013 06:02 AM #17
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Debbie Gartner

The Flooring Girl & Blog Stylist -Dynamo Marketers
Are you ready for new flooring?
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