YouTube Thursday - A Neighborhood Marketing Plan to save you time!

Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube ThursdaysYouTube Thursdays returns with a new schedule for 2013, and a new focus, at least for the first quarter, on saving you time. Naturally, time management is something we all deal with. Sadly, the reason most Realtors give for not using video in their marketing efforts is a "lack of time."

Producing quality videos does take time, but there are some tricks for streamlining your efforts.  For example, my marketing plan for the first part of 2013 includes neighborhood videos. My plan includes organization, for both the shoot and the production, designed to cut down on the time.

1. Organize my neighborhoods geographically, those that are served by the same schools, shopping areas, and other amenities such as parks and recreational opportunities. ( Shoot all of the common areas that can be used in a number of the videos - "B" roll.)

2. Produce an open and close that can be used for all the neighborhood videos. ( I'll add text captions and a voice over to give each video distinct character and establish its location.

3. The actual neighborhood tour can be a mixture of video and stills to add depth and interest - or just stills if that showcases the neighborhood better. Remember to capture plenty of "action" in the "B" roll library.

4. Choose a standard music bed that isn't too much of a distraction - consider the use of "natural sound" for your "B" roll.  Imagine a neighborhood park with kids playing, geese honking on a  nearby get the idea.

Here are a few AR members who are using Neighborhood Video Marketing in their business plans. Hopefully, they will inspire you. Note their different styles!

Subscribe to Debe Maxwell, Skyecroft in South Charlotte, NC

Subscribe to Ginny Gorman- Stone Gate in North Kingstown, RI

Subscribe to Kathy Toth - Kirkway in Ann Arbor, MI

I encourage you too, to add neighborhood videos to your marketing efforts in 2013, and save time. After all, you could be missing out on a revenue source for new business, plus it's a great tool to show your listing clients. Feel free to follow along as I unveil my efforts.  In fact, join me in the new focus, and together let's build our neighborhood video libraries for 2013.

PS. Feel free to add a link to your YouTube Channel in the comments below ~

Posted by


ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.






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  1. Janis Borgueta 01/03/2013 01:27 AM
Real Estate Sales and Marketing
Washington Clark County
The Art Of Marketing You
Real Estate Video Marketing
YouTube Thursdays
video marketing
youtube thursdays
youtube channels

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Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Thanks so much for this post.  I have a lot to learn regarding videos. Thanks for the great examples as well.

Jan 04, 2013 10:46 AM #37
Johnny Davis
Florida Realty Investments - Clermont, FL
Where SOLD Happens!

I will definitely be doing some video marketing in 2013!! I am going to join this group as well!

Jan 04, 2013 11:16 AM #38
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

So true to push the local community video in the marketing mix. Locals like the pride in your area too but outside buyers who know diddly about your local community flavor need their fix. Before they decide "Green Acres is the place to be, for me" and move on to the listing videos for properties. 

Jan 04, 2013 06:34 PM #39
Anne M. Costello
Weidel Realtors - Yardley, PA

Debb: Thanks for the push and the great suggestions. I am happy relieved to know I am not the last Active Rainer to get my act together on video. Your suggestions in this post can make the whole process much more efficient.

Jan 04, 2013 07:11 PM #40
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Debb - This is a really smart plan and has some great tips to save time.  I really need to get off my butt and do some videos this year.  I have no idea, though how to edit.

Jan 04, 2013 07:20 PM #41
Ray Stockwell
ZipperAgent - Boston, MA
Director of Marketing



I have wanted to use more video in my marketing and now you have given me a blueprrint on how to do just that.  Thank you.



Jan 04, 2013 07:40 PM #42
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team
Thanks for sharing - I started using video blogs last year and definitely had no experience at all but it yet helped me get on the first page of Google. I was not consistent with it but hope to do better this year.
Jan 04, 2013 08:23 PM #43
Steve Warrene
Your Town Realty - Lower Burrell, PA
Pittsburgh Real Estate Investment Specialists

We are going to be doing YouTube videos with all our listings this year.  We joined your group.

Jan 04, 2013 08:39 PM #44
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Videos are my most powerful weapon for traffic. .

There is a reason why: traffic to my website.

Good information while motivating people to use videos for their marketing 

I wll be posting a very detailed post about my system on videos that got me over 600K views

I'm doing it this weekend... 

I wil join your group and post it there as well. .

Have a great day Debb

Jan 04, 2013 08:48 PM #45
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Debb, this is an excellent marketing idea. Your plan is logical and should bring in results. Very good!

Jan 04, 2013 09:46 PM #46
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Cool Joel - I'm sure you'll reap the benefits from the time you put into the effort.

Hi Jennifer - wonderful. Glad you're going to plan on posting to the group - you can do it anytime by the way. :)

Jennifer - true. However, it's good to streamline things when we can.

Virginia - if you have a PC - Moviemaker. If you have a Mac, then iMovie11. :)  Let me know if you ever want some's really not as difficult as if first appears. Just make sure you use dissolves between each scene - it elps a lot - too many beginners add to many types of transitions - generally, it's best to use just one. Less jarring.

Jan 05, 2013 12:07 AM #47
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Joan - baby steps. Once you learn a few of the basics - it's not as daunting. Much like anything else.

Hi there Johnny - great to have you.


Jan 05, 2013 12:08 AM #48
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Andy - plus if you have the neighborhood videos in place - you can use the video to promote the specific listing and you're already equipped with the B roll - another shoot for the specific property and you're good to go. Always appreciate your 2 cents regarding video.

Hi Anne - you are far from the last. Lol.

Jan 05, 2013 12:12 AM #49
Brien Berard
Remax Professionals Laurel MD - Laurel, MD
Maryland Real Estate Agents - Laurel Real Estate

I have no idea how you have time to do all this stuff, however, I have joined the group.

Jan 05, 2013 12:42 AM #50
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Debbie - it's really mainly getting rid of the stuff you dont' want to keep - and then adding transitions. It's easier than it seems. :)

Ray - you are so welcome. D

Jan 05, 2013 12:46 AM #51
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Norma - that's exactly what it can do. My YouTube and  Blog post combos get me ranked fast and at the top of Google.

Excellent Steve and welcome. D

Wow Fernando - I can hardly wait for that post. Looking forward to your secret formula.

Jan 05, 2013 12:48 AM #52
Chris Lewis
Gracious Living Realty - Front Royal, VA
I want to SELL your home, not LIST it!
The recent NAR report indicates that the majority of buyers pay little attention to standard sideshow videos, or even those shot directly on the property, but I think the idea of shooting one or more for the neighborhoods is a good one.
Jan 05, 2013 02:52 AM #53
Terri Aubain
JLA Realty - Crosby, TX

This was at the top of my list for the new year!  Thanks for the post and the additional inspiration.

Jan 05, 2013 05:23 AM #54
Susan Jacobsen
The Alliance Group Realty - Hilton Head Island, SC
20 Years Providing WOW Real Estate Service

Debb - this is a terrific incentive. I've used videos periodically but I appreciate the challenge to just get out there and commit. I admit I'm in the stone ages using an old flip - do you have any hints on what to graduate to and what editing software you like the best?

Jan 05, 2013 05:48 AM #55
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Debb, this sounds like something I should really be doing. I'm going to bookmark this blog and come back when I have a little more time. Thanks!

Jan 05, 2013 09:51 AM #56
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Debb Janes EcoBroker and Bernie Stea JD

REALTORS® in Clark County, WA
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