YouTube Thursdays returns with a new schedule for 2013, and a new focus, at least for the first quarter, on saving you time. Naturally, time management is something we all deal with. Sadly, the reason most Realtors give for not using video in their marketing efforts is a "lack of time."
Producing quality videos does take time, but there are some tricks for streamlining your efforts. For example, my marketing plan for the first part of 2013 includes neighborhood videos. My plan includes organization, for both the shoot and the production, designed to cut down on the time.
1. Organize my neighborhoods geographically, those that are served by the same schools, shopping areas, and other amenities such as parks and recreational opportunities. ( Shoot all of the common areas that can be used in a number of the videos - "B" roll.)
2. Produce an open and close that can be used for all the neighborhood videos. ( I'll add text captions and a voice over to give each video distinct character and establish its location.
3. The actual neighborhood tour can be a mixture of video and stills to add depth and interest - or just stills if that showcases the neighborhood better. Remember to capture plenty of "action" in the "B" roll library.
4. Choose a standard music bed that isn't too much of a distraction - consider the use of "natural sound" for your "B" roll. Imagine a neighborhood park with kids playing, geese honking on a nearby lake...you get the idea.
Here are a few AR members who are using Neighborhood Video Marketing in their business plans. Hopefully, they will inspire you. Note their different styles!
Subscribe to Debe Maxwell, Skyecroft in South Charlotte, NC
Subscribe to Ginny Gorman- Stone Gate in North Kingstown, RI
Subscribe to Kathy Toth - Kirkway in Ann Arbor, MI
I encourage you too, to add neighborhood videos to your marketing efforts in 2013, and save time. After all, you could be missing out on a revenue source for new business, plus it's a great tool to show your listing clients. Feel free to follow along as I unveil my efforts. In fact, join me in the new focus, and together let's build our neighborhood video libraries for 2013.
PS. Feel free to add a link to your YouTube Channel in the comments below ~