Blogging for Business on My Own Terms

Real Estate Broker/Owner with Guerilla Realty 628217 & 35816

Happy New Year 2013. It’s that time of year when people take an inventory of their missteps and accomplishments over the last year. We clean up our desks and set goals albeit personal, professional, or both.

Taking a look at my progress here on activerain since I joined in March 2011, I've managed to write over 80 blog posts and have three of them featured. I would have liked to have written a bit more but like you I've got a career selling real estate that tends to get in the way.


Has blogging had a positive impact on my business? Yes. I've signed three clients from blogging, all of whom are people who I probably would not have met through any other means. I also credit my blog with helping me sell a listing in less than 24 hours.

My blog has saved time - seriously. Posts I've written on exciting topics such as termite inspection, sewer inspection, septic inspection, are really helpful to have on-hand when I'm working with clients. I send clients the links and they have a great deal of information to access when they are ready for it.

At the one year mark I made the decision that the goal of my blog was not to have the best SEO and impressive tech tools - neither of which are my strong suit. I concluded that my emphasis was going to be on good writing and great photographs. Without a doubt I've got to be my own #1 reader, so I'm going to write things I enjoy reading. My blog may exist to support my business nevertheless its a creative outlet for me.

My business resolution this year is simple, I'm going to keep up the good work. When I have the time I'm going to rework older posts to improve and update their information. Blogging is worth the time and the investment because it is a 21st century global platform. 

Here are my favorite posts I've written on activerain:

Rethinking Baltimore's Druid Hill Park

Invest in Baltimore's Remington Neighborhood

10 Rules for Women to Succeed in Business

I Practice Psychic Real Estate

I Showed a Luxury Listing to a 10 Year Old

Estate Sale and Administration Survivial Guide

None of these posts were featured. What they all have in common is that they are authentic. At the end of the day, the most important quality of successful blog posts is taking information and stories from your own practice. For me that's blogging for business on my own terms.

What works for you?


Posted by

Rachel Rabinowitz

Broker / Owner Guerilla Realty  and

Vice President Tranzon Fox Auctions

443.841.5916 direct /




Comments (4)

Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Most agents just don't understand that blogging is a very efficient form of Lead Generation.

Jan 02, 2013 12:52 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Good for you, Rachel!

   I have a great Lead this week from my Blogs...  I Blog on a variety of topics.

Jan 02, 2013 01:14 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide


Your post has got me a bit more jazzed in starting my business blogging.

All the best to you in business and blogging!

Jan 02, 2013 01:38 PM
Rachel Rabinowitz
Guerilla Realty - Baltimore, MD
The Baltimore Realtor

Michael - that's very true. The leads I get typically come about 3 months or more after I've written the post. There is nothing like getting a call out of the blue from someone who read my blog. How many other lead-generation practices remain potent months after they are launched?

Fred - Glad to hear it. I like your poolside-in-a-business-suit photo.

Pete - All the best to you too, and thanks for reading. I'm not saying this is literature, but we all need a muse from time to time for inspiration.


Jan 02, 2013 10:13 PM