Quality over Quantity - More Blogs Doesn't Always Mean More Traffic

Reblogger Courtney Cooper
Real Estate Agent with Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office

There are a  lot of Seattle real estate brokers in my office that write some amazing posts on blogs and this is a great wirte up on tips for keeping it fresh and strong.  Looking forward to seeing what Cooper Jacobs does in 2013!!!

Original content by Tammy Emineth

How to Be Intentional in your Blogging for 2013

As we dive head first into 2013 and our online marketing presence expands we must remember that more is not always better. As real estate agents and stagers you know this for a fact that a well-placed furniture piece or knick-knack can do wonders over the clutter and rubbish of a jumbled house.how to be intentional in our blogging

The same should go for your website and/or blog.

With all the changes we saw Google dish out this past year we need to be more careful than ever to follow the rules and provide our reader exactly what they want. Google is looking for that and you should as well. Having thousands of blogs with low quality content will not stack up to a couple hundred well-timed and optimized posts.

Related Post: Recovering Your Site from a Google Ban or Penalty

This may be why I have not posted much over the past month; Goodness- only 3 this last December over 2011 where it was at least 30 blogs a month! Maybe I have gotten everything out that I wanted to say and there's nothing new under the sun? But in the SEO world, things are always changing and I feel they are tightening like the ridges of a screw winding down to a more specific audience. When just 5 years ago anything worked including black-hat techniques, to now where very specific and intentional tactics are what it takes to get the results we desire.

So for 2013 let's be intentional in our blogs. Don't just post to get in your 3 a week (although that's a good, decent number for fresh content) But if you really have nothing to talk about, it's ok! Wait until you do and then make it spectacular! Give us something we really want; something someone would really search for and value once they found it; something someone would share, pass on and learn from. In addition, here are some other tips to keep in mind for your specifically honed and intentional blog posts:

Use heading tags appropriately and sparingly -

Don't use the H2 and H3 tag unless they really are a topic change or subject header. Always use the H1 tag for the main title and topic of your post then not again in the post .... ever. Use H2 if you are changing topics or subjects - think of it as a school outline of the topic itself.

Don't just have an image or video -

Remember, Google can't read your image or your video. While it's OK to have one and you should have one, only having that on a page will reduce the authority of the whole blog or website. If you have too many of these pages (even on your blog on ActiveRain) the rest of your really good posts won't carry much weight either. Be sure to have text and explain the video or image or use the ALT tag (image Title for ActiveRain members) to identify and optimize the image.

Can I Use Google Images for Pictures for Blogs and Articles?

BOLD should only emphasize important page content, not entire paragraphs! -

And not keywords or phrases anymore. Google has seen past this by now so if you use bold, use it to emphasis a point or idea - not just keywords and paragraphs.

And remember - Give the people something they want, not just content for the sake of content. Be intentional! It WILL make a difference.




ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


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Bud & Beth McKinney
Cary/Raleigh/Apex NC - The Team That Cares, RE/MAX United

I like this post a lot, my old blog was posting about events everyday and it got to be a lot! My other site, where we only post events and tips a few times a week has been doing much better! If you only have something to say every once in a while, it means more than if you never run out of things to say. 

Jan 02, 2013 11:55 PM #1
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks for the reblog Courtney!! Hope it inspires! Have a wonderful 2013!

Jan 03, 2013 03:00 AM #2
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Courtney, I think producing quality over quantity is always a good thing.  Also, if Quality Content is King, then Consistency is definitely Queen.  Figure out who your intended audience is, and then make sure your content appeals to them, and that your predictable consistency keeps them coming back for more.

Jan 03, 2013 12:18 PM #3
Lee & Carol Barbour, REALTORS
Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA and Copperhill TN - Murphy, NC
Mountain Living Team in Murphy NC and North GA

Thanks for re-blogging this Courtney. Looks like another great post from Tammy to keep us fresh and strong with our blogging!

Jan 03, 2013 11:08 PM #4
Cooper Jacobs
Looking For A Seattle Realtor? COOPERJACOBS.COM - Seattle, WA
Real Estate Brokers - Seattle

When marketing good reputable experience it's not blah blah blah...it's blog and blog more details. It helps to blog quality info. and share your experience. You're a seasoned real estate professional that is not afraid to share important details with first time buyers & sellers.  Thanks C!

Jan 05, 2013 02:14 PM #5
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