I got my At Home With Diversity certification!
Why At Home With Diversity? To prosper in today’s real estate markets, REALTORS® need new skills for handling transactions that involve minority buyers or sellers. The NATIONAL ASSOCIATION OF REALTORS® serves its members by teaching these skills through the professional development course At Home with Diversity®. Equally important, NAR helps state and local associations initiate diversity programs to get their memberships in step with the changing times. Diversity Programs Make Business Sense Some may wonder if a special effort is really needed. They feel that their association’s doors have always been open to qualified real estate agents, regardless of race or ethnicity. The answer is that diversity programs make business sense. Associations with serious, well-planned diversity programs achieve better results than others. The payoffs include: Membership and leadership that reflect the demographic make-up of emerging markets in the community and, therefore, are positioned to sell to those markets; A stronger presence in the community, particularly in neighborhoods with high concentrations of foreign-born and other minority residents who are moving up the socioeconomic ladder and buying homes. Outcomes like these translate into bottom-line benefits because they help to ensure the long-term health and stability of the association. Without an ethnically representative membership, an association risks becoming isolated and perceived as exclusive. This can lead, over time, to dwindling membership. On the other hand, associations that have invested in a diversity initiative typically find themselves with more members and a better grasp of their marketplace than ever before. www.realtor.org/diversity
Are You Looking For A Fun, Professional Real Estate Agent?
Please Give Me A Call!
Lindsay Pendleton
Baton Rouge & Denham Springs Real Estate Agent
(225) 362-0437
www.ForSaleByLindsay.com
Lindsay@ForSaleByLindsay.com
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