In part one, we explored the supermarket and great effort is put into the word super as it is a well polished and presented place to shop with lots of dynamics going on. Here you will see how billions of revenue are generated and it is a living business plan that works..
THE MARKETS THEMSELVES WOKE-UP ONE DAY
The markets themselves woke up one day and discovered a gold mine right under their own noses. Billions were being spent by others to promote their products and were successful. Markets decide to copy the coloring, packaging and positioning of the other products and offer their own market brand. It is placed next to a popular well known item and even priced less...The well know products cried fowl, but he who has the gold rules...
THE PIGGY BACK PRINCIPAL
The results? Markets took in small fortunes and still do plus they don't have to spend money on advertising. Need I point out they share the premium space of those that do pay to advertise. Its almost parasitical by nature. But wait, the markets still had even more opportunities to explore
IT MADE ECONOMICAL SENSE
They usually occupy a anchor space in every shopping center next to other well wanted goods and services. So what did they do? They opened in house bakeries, eateries and even offered banking facilities as well as experimented with dry cleaning, pharmacy prescriptions and video sales just to name a few.
GIANT SUPER CENTERS
Then came the obvious next move which is where we are now. Giant retail super centers that offer one stop shop for everything all under one roof. They are like warehouses open to the public and are giving the markets a run for their money and consumers are benefiting from it too. HOW? Low pricing because of stiff competition.
BYE MOM and BYE DAD
Of course the downside is that smaller mom and dad operations who pay stiff rent cannot offer cheap prices and therefore cannot compete. We lose the homey hands on one on one experience for more volume based, low cost and more variety. But lets leave each other with this thought
The local supermarket is a well thought out and put together part of a giant business plan that is alive and always competing for your dollars. It has to cater to you the shopper using mental, emotional, psychological stimulus to be successful. You can get food anywhere, but making it convenient, effective and fun to get it makes these markets great examples of...
Superior business planning and the implementation of same...
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