Properly Prepared, Packaged, Presented, and Promoted Houses Sell

By
Home Stager with Home Matters Property Stylist Group, Indianapolis, Indiana

Home Matters  Houses on the market for sale should be considered products such as cars, shoes, computers, etc. It is the home seller's job to present their product in an appealing manner that helps to influence the purchasers' decision to buy. A house on the market needs to look different than a home that is being lived in by a family. In order for properties to compete enough to earn an offer, the home must look inviting and receptive to the properties target market; instead of exhibiting the style of the current homeowners.

How can listings compete while preserving the sellers’equity?

Properties that are properly prepared, packaged and ready for promotion are the properties that produce a marketing advantage. Minor home repairs, updates and pre-sale packing along with visual merchandising and emotional messaging are key ingredients in staging successes. Regardless of price and location, staging professionals can bring along a significant value to the selling process.

A staged and market ready property allows the house to compete for the best market position possible by looking more appealing to potential buyers.

The value of staging is easy to understand once you understand why it is important and how it truly can impact the properties salability; yet some homeowners are not aware of the advantages. Some homeowners may be under the impression that showing their homeas it is will entice buyers; they may believe their own sense of style and interior decorating is enough to intrigue any buyer in the market.

In most cases, this is not true. Such a belief can cost the homeowner time and money regarding the sale of the house. You can choose to be lucky and hope to attract a buyer or you can choose a more strategic marketing approach to home selling.

This choice belongs to the sellers, however working with a professional and qualified stager can help them understand the "what and why" that needs to happen and how to leverage their offerings in the marketplace with the proper use of target marketing.

Staging has grown in popularity and many houses on the market have been modified by some level of home staging. These houses are in a better position to sell quickly in comparison to a home that looks cluttered, unkempt, overwhelming, dated, and "lived in". Of course, potential buyers will understand it is a previously-owned home, yet they still want to envision it as if it is a "newer" home, their "dream" home.

We still need to work on bridging the gap of understanding that staging is a marketing approach to sell properties and is not a decorating treatment to make a house look pretty.

Agents, are you looking to increase your list to close ratio and have your home sellers appreciate your complete marketing approach?

Wishing you a successful year ahead!

Linda

 

Posted by

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Home Matters is a home staging company that offers services for both occupied and vacant homes. We work with all budgets and have received Angie's list highest rating for the past three years. Visit Home Matters website for more information.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Paige Walker 01/08/2013 05:08 AM
  2. Cheryl Ritchie 01/08/2013 10:59 AM
Location:
Indiana Marion County Indianapolis
Groups:
Realtors®
Stage It Forward...
Indiana Real Estate Professionals
Real Estate Staging Association
Indianapolis Carmel Westfield Fishers Experts
Tags:
home matters
linda barnett
home staging indianapolis indiana home stager

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Rainmaker
447,350
Dee Toohey
Innovative Realty Solutions Group - Longwood, FL
Broker, ABR, AHWD, CIPS, FMS, ePro

Thank you for the good info, Linda.  Reminders are helpful!

Jan 08, 2013 02:05 AM #1
Rainmaker
1,310,724
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Very wise words, indeed...you said it all.  

Jan 08, 2013 02:07 AM #2
Rainmaker
680,587
Eagle Ridge Realty
Eagle Ridge Realty - Gilroy, CA
"Our Performance Will Move You!"

I couldn't agree more.  With all the bank owned and short sales that have been out there in the past few years, it has almost become a lost art on how to package a home for sale, showing it off in its best light.

Jan 08, 2013 03:34 AM #3
Rainmaker
207,405
Paige Walker
Paige Walker - Pineville, LA
Real Estate Guru - Alexandria Pineville LA

Nicely stated Linda! I will be sharing your post in a re-blog! Thanks - Paige

Jan 08, 2013 05:06 AM #4
Rainmaker
42,423
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana

Dee;  Thanks, I'm happy this information is a nice reminder of what and how to go about selling our houses.

 

Li;  Thank you for stopping by and commenting.

 

Eagle Ridge Realty; Pricing and packaging and promotion are the keys to moving forward.  Thanks for your comments

 

Paige;  Wow, and Thank you for your comment and the re-blog.  I appreciate it.  :)

Jan 08, 2013 06:09 AM #5
Rainmaker
71,681
Gary Barnett
Home Matters - Indianapolis, IN
Home Matters Property Stylist Group, Indianapolis

Very Nice, I noticed that your featured on the AR front page...  Well done.

Jan 08, 2013 06:39 AM #6
Rainmaker
1,558,046
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I like the marketing approach, approach.  I have a friend who is going to list his condo and he's not done a thing to it. He is open for staging, which will be a good thing!

Jan 08, 2013 10:47 AM #7
Rainmaker
1,359,346
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Another great reblog from today. Here is my intro... I like the intro on this best. Consider the home to be a product and prepare to market it accordingly. No one wants to inherit someone else's problems. Nor do they want to spend too much time or too much money above what the home is worth.
Jan 08, 2013 11:00 AM #8
Rainmaker
1,014,488
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

I agree there is an advantage to the sale of the home that is properly presented.

Jan 08, 2013 11:06 AM #9
Ambassador
4,298,642
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

I liked your tongue twister, Linda. Can you add one more 'P' - 'pictured' to this list? (just kidding..)

Jan 08, 2013 01:58 PM #11
Rainmaker
1,231,260
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I too thibk that my rental properties are "products" and I need to have them CLEAN and PRESENTABLE and MARKET them CORRECTLY! 

Jan 08, 2013 07:53 PM #12
Rainmaker
318,971
Tamara Inzunza
RE/MAX Executives - Alexandria, VA
Close-In Alexandria and Arlington Living

Love your alliteration!  I think a properly priced house that is presented well is what we all agents would like to have :-)

Jan 09, 2013 12:05 AM #13
Rainer
57,802
Michael Nettemeyer
The Nett Group - Chesterfield, MO
Real Estate Advisor

Indeed, presentation is everything in our business. Very good read Linda! Thanks for sharing.

Jan 09, 2013 12:39 AM #14
Ambassador
2,007,427
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Linda - There is a reason that model homes are staged.  It can make a difference.

Jan 09, 2013 02:48 PM #15
Rainmaker
42,423
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana
Carla; it is hard to for homeowners to take their "home" out of the equation sometimes but necessary because they are in charge of selling their " house". Often times I, have found they just don't realize the power they have over their own sale. Thanks for stopping by and commenting Cheryl; that is straight and to the point, however sometimes can easily be delivered to an audience easier than one on one. Diplomacy is then called for....don't you agree! Thanks for the reblog. Tim; as a home stager I often think about the market position and where it needs to be in order to compete. Every market is different and so are buyers expectations as it pertains to that market. Thanks for the comment. Erica; Selling it is exactly why it is important to not overlook the items that will make a product more marketable. Thanks for your comment Praful; if I was going to add another "p". Word, I would have went with properly priced. Thanks for commenting.
Jan 10, 2013 08:33 AM #16
Rainmaker
305,592
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

To me this says it all:

We still need to work on bridging the gap of understanding that staging is a marketing approach to sell properties and is not a decorating treatment to make a house look pretty.

Agents, are you looking to increase your list to close ratio and have your home sellers appreciate your complete marketing approach?

Great post with thought provoking info Linda B! From your blog to the client's ears!

Jan 10, 2013 11:28 AM #17
Rainmaker
42,423
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana
Wallace; Thanks for your comment Tamara; you are so right, agents do want to sell houses, so it is in their best interest as well as their clients to get the property in as best market condition and to push for the highest market position possible within the sellers budget; and of course priced right. Michael; thanks for stopping by and commenting. Happy Sales to you. Christine; an emotional connection is the point and that is to connect buyer and product.
Jan 11, 2013 09:19 AM #18
Rainmaker
42,423
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana
Karen; I know you know all about it. Hit it high sister! Thanks as always Miss Texas!
Jan 11, 2013 09:29 AM #19
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Linda Barnett

Home Matters Indianapolis Indiana
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