Take a S.M.A.R.T Approach to Social Media

By
Services for Real Estate Pros with RealSupport Inc.

It’s a new year and with that come a fresh set of goals. If you’re like me, one of your New Year’s resolutions is probably to be more active on your social networking sites.

It has been proven beyond a shadow of a doubt that social media is effective. As real estate virtual assistants, we have to be S.M.A.R.T in how we approach our clients’ social networking initiatives. Yes, I’m throwing an acronym at you. Trust me, if you can keep S.M.A.R.T in mind, you’ll have a successful social media presence sooner than you think. It’s all about getting people to recognize your brand, whether they’re online or driving past one of your signs on the street.

“S” is for “Sincere.” Honesty is always the best policy. Don’t put on a front. Show your personality. People are far more responsive to a presence that they perceive as real and genuine. Nobody likes an online advertisement or advertorial. Be yourself.

“M” is for “Meaningful.” Post content that is in-line with your goals, values and priorities as an agent. This includes content that is in-line with the values of your community. This isn’t to say that you have to make everything about buying or selling houses because that’s what you do. What I am saying is that what you post should matter to your community and have their best interests at heart.

“A” is for “Adaptable.” One of the more annoying things about social media is that it is always changing. There’s constantly a new site popping up, new formats, and new applications to use. It’s a blessing and a curse, because it seems like it’s a struggle to keep up, but you know that all of these new sites can really be beneficial. Make your presence adaptable. Jump on new trends early and test them out. Don’t rely too heavily on one technique, because who knows when that will stop being available to you? Having a well-rounded presence is key.

“R” is for “Relevant.” Make an effort to have your content be relevant to your fans. The more valuable your presence is to them, the more they will engage with you. The key to relevance is adding a personal touch. You can still be formal and businesslike if that is your personality, but the only way any consumer is going to view your content as relevant is if it has a personalized feel. If they don’t feel affected by what you have to say, then they’re not going to engage.

“T” is for “Timely.” When people reach out to you on a social network, they expect a response. Getting back to someone days or weeks after a question is asked or a message sent is unacceptable in today’s world. Stay engaged and be responsive. The quicker you can get back to someone, the more they will use your page as a resource.

Well, there you have it: if you stay S.M.A.R.T in your approach to your social media efforts, you will most likely see an improvement in your engagement. With 2013 well underway, now is the perfect time to take a fresh approach to your social media efforts. If you need help, simply contact your real estate virtual assistants. We’ll put you on the right track.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 01/27/2013 07:15 PM
Topic:
Real Estate Technology & Tools
Location:
Illinois Cook County
Groups:
Marketing 101
Marketing Tips
Marketing Services & Tools for Real Estate
Tags:
social networking
reva
real estate virtual assistants
real estate va
social media tips
social media advice

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Rainmaker
4,796,627
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the excellent tips.

Jan 08, 2013 08:19 PM #1
Rainmaker
310,766
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Gabe, thank YOU for reading our blogs! We hope these tips can help you boost your social media engagement for 2013.

Jan 09, 2013 01:43 AM #2
Rainer
126,036
Ricky D. Sadler
Real Estate Marketing Experts &Trusted Senior Advisors on Property Management services, Rentals Leasing, Landlord Ten... - Seattle, WA
Trusted Senior Property Advisor & Marketing Expert

 

Fantastic advice!

 

 RD House Real Estate & Property Management INC. is a brokerage firm that specializes in full service property management throughout the Seattle Metro area. Our staff has the required licensing, education, and experience that allows us to provide the professional, hassle-free service that you deserve, and have come to expect. We believe that the quality of management can make the difference between a successful real estate investment, and a fruitless endeavor. RD House recognizes the relationship between management, people, and profitability. It is our mission to provide the best service in our industry. RD House setting the standard in Property Management. 206-728-6063 www.RD-House.com

 

We always try to be playful in our ads-

 

http://www.youtube.com/watch?v=E4otpNTtOHo&feature=share&list=UUM09_O8EsSCzCrzELVnJmWQ

 

https://twitter.com/seattle_rentals

 

But any help will be looked at !

 

Ricky D

 

www.RD-house.com

 

Jan 09, 2013 11:23 AM #3
Rainmaker
310,766
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Ricky! Thanks for the comment. We're glad that you find our advice so helpful. Do you use any of these techniques in your social networking presence? If so, we'd love to hear how they work for you!

Jan 15, 2013 11:53 PM #4
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Rainmaker
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RealSupport, Inc.

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