What can a TV Show About India Teach Us about Social Media

Education & Training with Glasswork Media Arts

Social Media, what does a TV show about Indiahave to do with social media? If you are like me, going into it I didn’t think anything, but was I ever wrong. This morning much like a lot of Sunday mornings in the fall, my wife and I start the day slowly with a cup of coffee, the Sunday paper etc. Old school, no social media involved. This morning we were watching a show about India, a cable show with a gentleman that travels the county looking for the missed paths that many overlook when traveling. You know those interesting sights, and people who are only found when traveling the path least taken.

Many people in India are very “connected” within the social media world, but this is post not about social media sites and Indian interaction. This post is about how in a country of close to 1.3 billion people, it is possible to stand out from the crowd,  a lofty challenge to say the least. Something that social media managers, community builders face on a daily basis.  Think about it, social media giant Facebook is talking about reaching 1 billion active users, yet that is a drop in the bucket compared to the population of India. How many blogs have you read with social media instructions and tips about how to stand out in the Facebook crowd. How about standing out in the crowd period in a population that is soon to be the largest in the world. Is it possible to understand what it means to be an individual in such circumstances?

This particular episode followed the story of a doctor who worked with people to show

India At Its Best

India At Its Best (Photo credit: the opoponax)

them the importance of being good at something, anything, to create a sense of individualism. A common goal in a social media sense.  The value was in the knowledge that you were exceptional at something, you were a unique individual. It was on such a primal level, so amazing how he worked with people to hone their Frisbee throwing skills, or jumping rope as one guy showed. What was interesting was how many people were there to share in the joy of a particular accomplishment. They appreciated the effort and more importantly the “reason” for the effort on clearly a whole different level. The doctor spoke about the importance of being an individual in such a crowed playing field  (country) such as India. The piece went on to show an artist that did his paintings with the brush in his rolled up tongue. When questioned about why he approached his art so differently, he explained that creating in this way let him stand out from all the other artists. As things progressed it became so obvious that this was something very important in Indian life.

That really got me thinking about what we as social media managers and digital community builders are tasked with. Many times we are faced with the issue of taking a business that is just another business in a large sea of comparable businesses, and make them stand out. How do we make what they do, and how they do it, different? I can say that myself, I will be thinking not only out of the box, but also within the box more often.  All too often I think we tend to overlook the fact that the pure nature of doing something, anything, no matter how small, just doing it “well” really matters. How can we utilize that 140 character Tweet to make an impact?  It is important to take the time to look past the big ROI numbers, and maybe focus on just one life, one moment that whatever it is that “we” do, made a difference and celebrate that moment, and it’s impact, together….

Comments (5)

John & Irma Nelson
San Antonio Real Estate Broker/Agent with Get It Sold Realty - San Antonio, TX
San Antonio Real Estate Agents - San Antonio Homes

excellent post - excellent idea they have in India - I never really thought about it like that - of course we try to stand out in the crowd and be great at what we do but are we really 'the best' at it?  Thought provoking post for sure.

Jan 08, 2013 08:07 AM
Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/www.talk-to-Tanya.com - St Thomas, VI
Improving the Quality of Your Life

The value of being unique and perfecting what you do. I get it.

Jan 08, 2013 08:08 AM
John G. Johnston
John G. Johnston & Associates, LLC - Westcliffe, CO
An Exclusive Buyer's Agent ~ Westcliffe, CO

Gerry  I decided back in 2005 to become an Exclusive Buyer's Agent and have worked hard at 'perfecting' my soapbox.  Thanks for sharing these comments as they stir this old brain.  Enjoy the day!

Jan 08, 2013 08:15 AM
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

Just as we are starting a new year I have been tossing this around in my head.  How to make the company stand out, what different approach should we be taking.  Great post, as usual.

Jan 08, 2013 09:41 PM
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Thanks Liz. hope your new year is going smashing...


Jan 09, 2013 05:12 AM