News Flash for a Desert Island

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ON MONDAY, every Realtor® who has spent the last four years stranded on a desert island would have been astonished by the news!


It came in the form of a release from the Nationalstranded realtor Association of Realtors® and Google, who announced the results of a wide-reaching joint study. It was of interest primarily to the castaways, since every working professional in the real estate industry who has not been cut off from civilization already knows the conclusion:


Online real estate searches have been growing in volume!


The number of real estate searches grew 253% over the past four years. And James Bond goes after the bad guys, hobbits are attracted to gold rings, and the national debt has been growing a bit.


Busy real estate pros won’t have time to plow through Monday’s study, but as a time-saver, here are some nuggets:


·        Buyers rely on search engines and general websites when they begin their search.

·        Buyers rely more on mobile applications more toward the end of their search (equally startling, they probably use the same mobile phones to talk with people who aren’t in the same room with them).

·        90% of homebuyers searched online during their home buying process.


I might add, the sun has been tending to rise in the east (though there is increasing evidence that it isn’t setting there).


Google has a Head of Real Estate, Patrick Grandinetti. He concluded that the real estate industry would be smart to target homebuyers “where they look for and consume information.” That would be online, on “relevant websites” and the like.


The CEO of agreed with us that the Internet can be used to connect Realtors with home buyers (you can check us out at to see how we go about it). But if you’re one of those out there on a desert island, maybe not so much.


Mitch Claymore is Editor of RealtyPLR, the confidential ghostblogging subscription service.

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Mitch Claymore

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Comments (3)

John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Maybe this is what we paid those extra "Image Campaign" dues for!!

Jan 09, 2013 01:25 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Loved your post!

Jan 09, 2013 01:33 AM
Mitch Claymore - Wolfeboro, NH

Thanks, Li.

John, you may be right. That desert island is looking more inviting...

Jan 09, 2013 01:38 AM