Home Staging leads to Product Styling for businesses

Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

Home Staging in Vaughan and Toronto has introduced our company to many home owners who also own a business.

Our latest referral from a real estate agent that we work with on his residential listings has introduced us to staging a product styling photo shoot with Northern Wide Plank Flooring in Schomberg.

Staging a product for marketing photos is very much like staging a home for listing photos.

We bring attention to the feature product that is being sold much like we would bring attention to a fireplace or a detail in a kitchen that is in a home for sale.

The product in these images is the wide plank wood flooring. You will see that we brought in Restoration Hardware type furniture to create the lifestyle image required to attract the target market for these gray distressed wide plank floors.

Notice the furniture is staged so that the wide plank flooring is in the fore front of the shot and takes up much of the image so that potential purchasers get a real sense of the detail in these floors.

gray wide plank flooring

We chose a highly polished chrome steamer suitcase style coffee table to draw attention to the detail in the flooring as well as styling the throw  on the sofa to draw the eye down to the flooring.

In the dining room image below we selected a natural colour distressed table with beige linen dining chairs to market the easy going elegance of the gray wide plank flooring.

gray wide plank flooring

Our company will also load the images to houzz.com on behalf of the client. Within hours of uploading the images we had our first contact from someone interested in the wood floors.

Invesment, minimal.

Impact, priceless.

If you have a product that you are marketing call us to stage your product for your marketing materials. 

We will stage a lifestyle image to direct attention to your product attracting YOUR target market.


Michelle Finnamore Interiors             416.928.2999



Photgraphy by Keith Franklin Photography Productions

2013 top ten stage in canada




Comments (2)

Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Thanks for posting Michelle. It's always great to hear the variety of staging opportunities that exist for someone who wants to grow out of the home staging box. I've always thought businesses would be a great target market.

Oh and you did a beautiful job too!

Jan 15, 2013 03:26 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Tessa, I wanted to share this work here on AR to encourage stagers to think outside the box in their work. From experience I can let you know that you have to think a little differently when staging a product shot. The work is very interesting and I encourage others to try it.  Thank you for stopping in to see this type of work.

Jan 15, 2013 04:04 PM