Another Shade of Gray... home staging leads to product styling staging

Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

Home staging in Vaughan and Toronto has introduced our staging company Michelle Finnamore Interiors to some very diverse business opportunities.

From doing decor selections for the 35th largest condo builder Norstar Development Corp.  at their newest condo called Portrait on Sheppard Ave East to attending decor selections with buyers when they purchase their new home.

We are open for business and look to serve the needs of our clients whether it is for a personal residence or for a business.

We recently worked with Northern Wide Plank Flooring staging their newest line of wood flooring for their marketing materials.

Northern Wide Plank Flooring ships wood flooring internationally so it was imperative that we were able to create a visual to attract a buyer when they might not be in the same country.

We loved the distressed finish on this gray wide plank floor. We brought in Restoration Hardware type furniture along with a natural elm bookcase and a very distressed metal mirror which looked like a window in the shot. The gray throw was styled on the arm of the distressed brown leather club chair to draw the eye down to the floor.

wide plank wood flooring

Notice how much the floor takes up in the image. A designer or architect anywhere in the world that is looking to spec a wood floor will find the visuals we created for the product will help to entice their clients to select this top quality wood flooring.

This wide plank floor is just one shade of gray that is in the new line up for Northern Wide Plank.

Investment, minimal.

Impact, priceless.

Have a product you want staged for marketing material or online?

Contact    Michelle Finnamore Interiors              416.928.2999 

Photography by Keith Franklin Photographic Productions

RESA top ten stagers



Comments (8)

Courtney Cooper
Cooper | Cartwright - Seattle, WA

great picture and love those floors:)  Of course the title got me being female and in Seattle ;)

Jan 13, 2013 04:42 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Courtney, I loved this shot. I really didn't want to get out of that down chair once I sat down in it. Wish my place looked like this.

The title was a challenge I took up from Melissa Marro here on AR. She always writes titles that get the attention of readers. I wanted to try my hand at it and it seems to have worked! Thanks for stopping in.


Jan 13, 2013 04:50 AM
Sally Weatherley
Vancouver Home Staging, Home Stager Vancouver, B.C

Michelle - Who says we just stage houses and condos?!!  What a great opportunity to stage a photo op for Northern Wide Plank Flooring!  You did a fabulous job!

Jan 13, 2013 04:55 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

That's right, we are the staging queens  you and I! We stage anything that isn't standing still. LOL!!  When I stay at the Drake hotel in Toronto I always have to promise them that I will put everything back before I check out. LOL!!!  Thanks for stopping in and thanks for the heads up on the post not being open. I changed that.

Jan 13, 2013 05:09 AM
Alicia Barrington
Houston Home Staging Presents Alicia Barrington

I have been hemming and hawing about the color for our soon-to-be-refinished floors. 

We have dogs with white fur, so dark wood won't work..... I've always loved a touch of grey in hardwoods, and really like this look!

Thanks for the inspiration!

Jan 13, 2013 06:21 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Michelle ~ What a great opportunity for your company to style photos for Northern Wide Plank Flooring -- well done!  You're inspiring the rest of us to pursue similar opportunities.

Jan 13, 2013 06:57 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

What a great opportunity and so very satisfying!  I bet you really enjoyed this project.  I know  I would have.  Love the results...the marketing photo is fabulous!

Jan 13, 2013 07:49 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Tom and Alicia, this is the very best colour to have for a wood floor if you have pets. Glad you've been inspired to have it in your home. Loved it when I had it in my last house for 8 years.

Hi Maureen, I would encourage any home staging company to do this type of work. It is creative and definitely gets you to think in a different way than when home staging.

Hi Sharon, we loved working with this company. The owners were very easy to work with and were very happy with our work.

The photographer was a professional product/commercial photographer and really knew his stuff. He had a laptop hooked up to the camera so that we could see the results as the shots were taken. Adjustments were made right then and there to the images.Then we would switch out the furniture for the next shot. We had three different floors installed for this first round of images.

We return next week for round two with differenet floors installed and different furniture to work with.

Jan 13, 2013 09:10 AM